Author: Minal Bopaiah - Page 19 - Subscription Insider

3 Mistakes Marketers Make When A/B Testing for Subscription Content

News, Subscriber Acquisition / Minal Bopaiah

I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it became apparent that there are some definite bad practices going on out there. The top three mistakes made by marketers when trying to run A/B tests for subscription content are as follows: 1. Not understanding the importance of significance. Business, unlike science and math, has more room for gut feelings and best…

3 Mistakes Marketers Make When A/B Testing for Subscription Content Read More »

41% of US Daily News Sites Now Have Metered Paywalls

FInance, News / Minal Bopaiah

With John Paton’s announcement that Digital First Media will adopt metered paywalls, Ken Doctor estimates that 41% of US daily news sites now offer digital subscriptions for online access. That’s huge growth in the three years since The New York Times first launched its metered paywall in 2010. Advance remains the one big newspaper conglomerate to not implement paywalls. But despite popular belief, The New York Times was not the first paper to launch. Dailies like The Arkansas…

41% of US Daily News Sites Now Have Metered Paywalls Read More »

Vimeo Has $40M in Revenues by Selling 400,000 Subscriptions to Users, not Viewers

Business Services, Entertainment and Streaming, FInance, News / Minal Bopaiah

While YouTube has been searching for a way to monetize its content through ads and subscriptions for audiences, Vimeo, which also got its start by proving a platform for user-generated videos, is making millions by monetizing its users not its audience. IAC revealed this week that Vimeo has 100 million unique users, and 400,000 paying subscribers to its video creation and hosting services. That’s a 0.4% conversion rate that’s allowing Vimeo to make $40 million in…

Vimeo Has $40M in Revenues by Selling 400,000 Subscriptions to Users, not Viewers Read More »

Subscription App MapMyFitness Grew 455% in 2.5 Years Before $150 Million Acquisition

FInance, News, Subscription Apps / Minal Bopaiah

Athletic clothing company Under Armour announced last week that it will be buying MapMyFitness, a freemium subscription app, for $150 million. While seasoned media professionals may look upon Under Armour as an usual buyer, the acquisition makes sense for both parties. For Under Armour, they’ve acquired “an open platform for digital fitness, a new direct sales channel, and a new way to stay present in its customers’ daily lives,” not to mention a way to stay…

Subscription App MapMyFitness Grew 455% in 2.5 Years Before $150 Million Acquisition Read More »

Hulu and Netflix Want to Bundle Their Subscription Services With Cable Providers

Entertainment and Streaming, News, Subscriber Acquisition / Minal Bopaiah

Hulu is reportedly looking for ways to make their subscription service, Hulu Plus, available through cable TV providers, according to The Wall Street Journal. This would allow them to compete more directly with Netflix, which is already in talks with Comcast to make their shows and movies available through set-top boxes. Currently, customers who want streaming video on-demand (SVOD) on their TV sets either need Internet-connected TVs or must switch to a different TV-input to get…

Hulu and Netflix Want to Bundle Their Subscription Services With Cable Providers Read More »

Case Study Lessons: Euromoney Institutional Investor Uses Copyright Abuse to Upsell Group Subscriptions

News, Subscriber Acquisition / Minal Bopaiah

When selling multi-seat site licenses, many subscription sites can be stringent at blocking dual logins and other indicators that subscribers are violating terms of service. But Euromoney Institutional Investor took a unique approach in dealing with this type of copyright abuse. On a quarterly basis, Euromoney sends all its site license subscribers a notice about “copyright abuse.” The site also monitors dual logins and above average usage. If it looks like group subscribers are violating the terms of…

Case Study Lessons: Euromoney Institutional Investor Uses Copyright Abuse to Upsell Group Subscriptions Read More »

Bloomberg-Sponsored SCOTUSblog Up for Sale Next Year

Business Services, FInance, News / Minal Bopaiah

Tom Goldstein, Founder and Publisher of SCOTUSblog, announced this week that his Peabody Award-winning site will be up for sale next year. Goldstein founded the site in 2002 in the hopes of drumming up business for his lay practice, but the site has taken on a life of its own, employing a cadre of reporters and columnists and making Goldstein a popular feature on cable news and talk shows. Now, Subscription Site Central usually only covers…

Bloomberg-Sponsored SCOTUSblog Up for Sale Next Year Read More »

As Tinypass Grows, Clients See 2.7% Conversion Rates

News, Subscriber Acquisition, Technology / Minal Bopaiah

Tinypass, an e-commerce platform that allows online publishers to set-up metered paywalls, just announced that it raised $3 million in funding led by investment firms Cascabel Management and Plough Penny Partners. Tinypass has been growing steadily since its initial seed funding of $1.2 million in 2012. In fact, the company grew its client base from 45 clients in January to now 250. One of the reasons for that growth — other than funding — has been the company’s…

As Tinypass Grows, Clients See 2.7% Conversion Rates Read More »

The Economist Makes $14M from Digital-Only Subscriptions, TheStreet Grows Subs by 25%

FInance, News / Minal Bopaiah

Good news for financial publications this quarter. According to recent reports, The Economist has an average of 1.6 million paying readers every week, and 117,000 of those have opted into digital-only subscriptions. A quick calculation based on the magazines one-year subscription rate of $127 put digital-only subscription revenue at $14.86 million. This number is exclusive of print+digital bundle subscriptions, showing how lucrative digital subscriptions can be. Also of note is the fact that The Economist spends 40%…

The Economist Makes $14M from Digital-Only Subscriptions, TheStreet Grows Subs by 25% Read More »

Press+ Up for Sale, Looking to Expand Into International and Video Streaming Markets

Business Services, Entertainment and Streaming, FInance, News / Minal Bopaiah

Digital paywall platform Press+ is looking to break away from parent company RR Donnelly, according to an internal memo obtained by Folio:. While co-founders Steven Brill and Gordon Crovitz refute paidContent’s Nov. 6th report that the company is shopping for a buyer, Brill and Crovitz did explain to their clients (including Folio:) that they have been talking with RR Donnelly about the possibility of “finding a home” with another company that can help Press+ expand into the…

Press+ Up for Sale, Looking to Expand Into International and Video Streaming Markets Read More »

Insight to drive subscription growth

Minal Bopaiah