Minal Bopaiah

Encouraging news for freemium and metered content sites! Your content is not as transitory as you may think. Pocket CEO Nate Weiner spoke to Fast Company recently, and one of the many interesting tidbits he shared was that the average article on pocket has a lifespan of 37 days. That means that while the flurry of saving and sharing that happens during the first week an article is published may die down, the article’s influence lasts…

Usually, most marketers create a marketing offer, decide which channels to execute on, assemble the creative, and then monitor execution. But this is a tremendously inefficient system, as advertising agencies have known for years. Marketers can learn a thing or two from ad agencies, who use Creative Briefs to summarize the key facts and copy for any product, and then use that one-page Creative Brief to inform all their campaigns for that product. The beauty of creating…

I’m *so* tired of talking about Facebook. But nevertheless, here I am, writing about it for our illustrious readers, making sure you know where you stand with this ubiquitous social media platform that seems exceptionally poorly designed for any kind of monetization. The Pew Research Center just published an infographic highlighting some interesting stats about Facebook. Of note is the fact that 64% of American adults are on Facebook, and 30% of US adults get their…

While journalists are deadline-driven, the old model of informing consumers first thing in the morning may be dying. Digital publications may need to adopt a more “evening news” approach to engaging with audiences, as numerous studies show that prime-time viewing now includes computer and tablet-viewing. These lessons should also inform your email marketing strategy. A new analysis by Retention Science found that timing — from hours to days — can significantly impact eCommerce sales. And while…