Insight to drive subscription growth

Join

Minal Bopaiah

Paid Content Newsletters Get Higher-Than-Average Open Rates

News, Paywall /

Even though email marketing is the #1 marketing tactic for acquiring new subscribers, there are little industry benchmarks for subscription and premium content publishers. Most of the email stats out there are concerned with use content marketing to sell products and services, not content itself. That’s why we surveyed more than 70 subscription marketers and digital publishers for our new Email Marketing Benchmark Report for Subscription Content. And one of the most interesting facts we discovered is that open…

Paid Content Newsletters Get Higher-Than-Average Open Rates Read More »

NatGeo Teams Up with Epic eBooks and LinkedIn Buys Newsle

Mergers and Acquisitions, News /

Two smart moves by two smart giants in the subscription industry. One, National Geographic has teamed up with Epic eBooks,  to make its eBook titles available to more children through Epic’s iPhone and iPad apps. National Geographic will be offering titles like Dog Finds Lost Dolphins from the popular National Geographic Kids Chapters series, Sharks from the leveled National Geographic Kids Readers series, and other fun titles like Myths Busted. The move is smart one for both publications. While there…

NatGeo Teams Up with Epic eBooks and LinkedIn Buys Newsle Read More »

Streaming Video Revenues Set to Reach $13 Billion by 2018

Entertainment and Streaming, News, Paywall /

A new report states that revenues from online television and video subscription revenues (SVOD) is set to reach $13 billion by 2018. That’s a significant increase from  $1 billion in 2010 to $6 billion in 2013 for streaming online video. It’s also only a portion of the pie as the entire television and movie industry is expected to generate $35 billion globally in 2018 from fixed broadband networks. Currently, advertising is the main source of revenue for most television programming, but the…

Streaming Video Revenues Set to Reach $13 Billion by 2018 Read More »

SaaS Subscriptions Require Long-Term Access for Expired Subscribers

News, Subscriber Acquisition, Subscriber Retention /

Adobe just announced this week that it plans to make photos available to users of its Lightroom software even if they should cancel their Creative Cloud subscription. Overall, this is a smart move from Adobe. Lightroom allows subscribers to edit and catalog photos, but the subscription-based model made many former Adobe fans wary that canceling a subscription would lead them to lose all their pictures. Such concerns could easily lead to consumer backlash (remember the Netflix debacle when…

SaaS Subscriptions Require Long-Term Access for Expired Subscribers Read More »

Case Study Lessons: Create Multiple Newsletters and Gift Offers to Engage More Audiences

News /

General consumer sites often suffer from TMI — they offer too much information for a consumer to digest. Yet, because the information is general in nature, most B2C sites don’t think to create niches for their information. Consumer Reports, one of the gold-standard publications for subscription marketing, didn’t let this narrow thinking hinder it from creating nine separate newsletters to offer site visitors and subscribers. The newsletters can vary from “What’s New” to health topics. Each has its…

Case Study Lessons: Create Multiple Newsletters and Gift Offers to Engage More Audiences Read More »

Unroll.Me Threatens Your Subscription Offer Delivery Rates

News, Subscriber Acquisition /

A new service called Unroll.Me is making it easier for your email subscribers to unsubscribe. The service allows a consumer to login to his/her email account and manage all subscriptions to all email newsletters and promotions. But the most interesting fact is the unsubscribe rates Unroll.Me has released. Notably, 15 brands had unsubscribe rates higher than 40%, and one of those was membership site Angie’s List, which is sometimes considered the gold standard in gated paywall models. Our 2013…

Unroll.Me Threatens Your Subscription Offer Delivery Rates Read More »

Amazon’s New Phone to Make ‘Prime’ Subscription Sales Easier

Entertainment and Streaming, News, Subscription Apps /

Having trouble increasing your subscription sales? Invent a device that does half the work! While this solution may not be viable for many publishing companies, it seems to be Amazon’s new approach for acquiring more Prime subscribers with its launch of a smartphone called Fire. That’s mainly because of “Firefly”, Amazon’s new service that lets users point to real-world objects and automatically load the items into their shopping carts. Low on toothpaste? Just point your phone to…

Amazon’s New Phone to Make ‘Prime’ Subscription Sales Easier Read More »

Vaporvue Launches with Streaming Video of Extreme Sports for $9.99/Month

Entertainment and Streaming, Industry Announcements, News /

Vaporvue launches this week, a subscription site with on-demand access to streaming video of extreme sports like surfing, skiing, and snowboarding. The service launched with a $9.99 monthly subscription and $99.99 annual price. Filmmaker Ira Opper started the site, which will stream movies, documentaries and TV series on multiple devices, including Roku, desktop computers, iPhone, iPad, smartphones and tablet. There is not a lot of extreme sports streaming video available online, so the $9.99, while risky, seems fair. But if…

Vaporvue Launches with Streaming Video of Extreme Sports for $9.99/Month Read More »

Design Thinking, Not Great Design, Is the Answer to Your Problems

News, Technology /

Like any modern-day editor, I’ve worked for a my fair share of websites. Some of them have been beautiful, well-designed sites. Some of them have not. And you want to know what I’ve learned? Great design does not guarantee profits. In fact, a poorly-designed site can be highly profitable if it’s content is valuable to its readers and its business model makes sense. However, design thinking is vital to staying financially prosperous in today’s disruptive media market. And…

Design Thinking, Not Great Design, Is the Answer to Your Problems Read More »

Brazilians Most Likely to Pay for Content & Other Interesting Facts from the Reuters Report

News, Subscriber Acquisition, Subscription Apps /

The Reuters Digital News report was published this week, and surveyed 19,000 news users across 10 countries for some informative market research insights. Among them, these are my favorite: 1. Brazilians are most likely to pay for content. Who knew Brazil was such a fertile market for subscription sales? According to the Reuters Report, 61% of surveyed news users were willing to pay for digital content. The US was forth on the list at 11%, and the UK…

Brazilians Most Likely to Pay for Content & Other Interesting Facts from the Reuters Report Read More »

Convert. Retain. Grow.

Useful Links

Policies & Terms

Get In Touch

Facebook-f Linkedin-in Twitter

©2025 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.