Author: Minal Bopaiah - Page 42 - Subscription Insider

Get a Free Website Critique With Justin Rondeau of WhichTestWon

Hi Subscription Site Central Readers: Next month, Justin Rondeau, Editor of WhichTestWon, and I will be critiquing subscription websites live during Subscription Site Insider’s monthly Webinar. (Jan. 22nd – Save the Date!) If you’d like to have your site critiqued by one of the top testing experts (and myself), fill out the form below. We’ll choose 7-10 lucky winners for the live critique. Don’t worry — we won’t give away any trade secrets. We’ll just make you…

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Hulu Plus Makes An Estimated $287M in Subscription Revenues

Entertainment and Streaming, FInance, News / Minal Bopaiah

According to blog post by the company’s CEO, Hulu is ending 2012 with 3 million paying subscribers and $695 million in total company revenues. That’s a 73% increase over 2011 revenues, which were $400 million, and a 100% increase in subscribers, which was 1.5 million in 2011. Given that the monthly subscription rate is $7.99, paying subscribers should account for more than $287 million in subscription revenues, or 41% of total company revenues. This is a…

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Gigya Offers Privacy Seal on Social Sign-Ons, But With a Catch

News, Technology / Minal Bopaiah

While social sign-ons are growing in popularity, some users have expressed concern over privacy. In fact, a recent survey by social sign-on tech vendor Gigya found that 41% of 2,600 Web users don’t use a social log-in because they are worried that information about their Web activity will be shared with social networks. Another 40% are concerned because they’re unsure how their personal information will be used. To combat these fears and concerns, Gigya has introduced…

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Redbox Gets In On the Video Streaming and Subscription Business

Entertainment and Streaming, FInance, Industry Announcements, News / Minal Bopaiah

Redbox, the purveyors of DVD kiosks near drugstores around the country, is looking to compete directly with Netflix by launching its own video streaming subscription services priced at $8/month — just a penny more than Netflix. In addition to unlimited movie streaming, subscribers will get four one-night credits per month for Redbox machines in order to check out the latest DVD movie releases not available via streaming. And for $1 more dollar a month, they can…

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Case Study Lessons: Stanford Social Innovation Review Increases Revenues with New Subscription Plans & Pricing

Business Services, News / Minal Bopaiah

As we discussed yesterday, revenues depend on optimizing both pricing and subscription sales. That’s why this week’s Case Study on Subscription Site Insider has such a valuable lesson for all subscription site execs. Stanford Social Innovation Review started out with two subscription plans: print-only and print+digital, both priced at $39.95. Then last year, the site decided to restructure its plan and increase its prices. So it created a digital-only plan for $39.95 and raised the print-only and…

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Price Testing Lessons From Adobe’s Creative Cloud SaaS

News, Payment Processing, Subscriber Acquisition / Minal Bopaiah

It’s a common problem for software giants that made their fortunes in the days of shrinkwrapped boxes — how do you adopt your business model to today’s download-heavy market? Adobe seems to have found the solution with Creative Cloud, a SaaS-based bundle of their many design and production technologies, which they are now offering on a subscription basis. But subscription pricing can be tricky. Adobe was able to offer a price point of $50/month when it had…

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InfoCommerce Acquires Subscription Site Central and Subscription Site Insider

Business Services, FInance, News / Minal Bopaiah

After a brief but passionate courtship, we are very excited to announce that Subscription Site Insider and Subscription Site Central – the go-to sources for paid content executives – has been acquired by InfoCommerce Group, a data-driven research and consulting firm serving the information industry. The acquisition was made final on Friday, December 7. Terms were not disclosed. The deal will provide Subscription Site Central and Insider with the capital and resources needed to meet the…

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The Economist Unbundles Print and Tablet Editions

News, Subscriber Acquisition, Subscription Apps / Minal Bopaiah

With digital subscriptions on the rise, The Economist has decided to unbundle its print and tablet editions. Previously, print subscribers could access tablet-formatted content for one price. But the convenience of tablet reading and consumption is forcing more and more publishers to question the wisdom of “all access” subscription plans. Or more to the point, to question offering these all access plans at the same price as print subscriptions. The Economist now has print-only and digital-only subscription…

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AARP Launches Dating Site, Focuses On Offline Events

Business Strategy, Industry Announcements, News / Minal Bopaiah

New trends are popping up for the dating site niche. Seniors are a fast growing market, and jumping on that bandwagon is the AARP, which just announced its plans to launch a dating site in partnership with HowAboutWe.com. 2012 Census information reports that there are almost 38 million unmarried Americans aged 50 and older in the US, and more than half are 50-64. And by teaming up with HowAboutWe, the AARP is hopping on another trend in online…

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2 Killer Welcome Emails for B2B Subscription Sites

Business Services, News, Subscriber Acquisition / Minal Bopaiah

Designing in a bubble is difficult. That’s why Subscription Site Insider has an entire section featuring great design and marketing samples. This week, Insider is featuring 10 killer emails to welcome new prospects and save cart abandons. The first email a new prospect receives after visiting your site is crucial for establishing customer relations, brand identity, and even retention marketing. That’s why we liked the two samples below from B2B sites Demand Metric and Testing Mom. They’re…

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Insight to drive subscription growth

Minal Bopaiah