In this marketing sample, In order to lure “window” shoppers back, Angie’s List doesn’t just send a welcome email to email opt-ins — it sends a special offer and discounted membership.
Angie’s List Uses Special Offer to Convert Visitors to Paying Subs Read More »
Designing in a bubble is difficult. That’s why Subscription Site Insider has an entire section featuring great design and marketing samples. This week, Insider is featuring 10 killer emails to welcome new prospects and save cart abandons. The first email a new prospect receives after visiting your site is crucial for establishing customer relations, brand identity, and even retention marketing. That’s why we liked the two samples below from B2B sites Demand Metric and Testing Mom. They’re…
2 Killer Welcome Emails for B2B Subscription Sites Read More »
The Daily is officially ending its run on December 15, and with that, there’s a whole lot of speculation about what its untimely demise actually means. Some have speculated that tablet-native journalism is simply not viable. I strongly disagree. After reading the Neiman blog’s analysis (scroll down to the bottom for the meat), I agree that The Daily’s primary problem was scale. 100,000 paying subscribers at $39.99 a year is a highly profitable venture — but not if…
What The Daily’s Demise Really Teaches Us About Tablet-Only Subscriptions Read More »
For many publishers who have seen more success through mobile devices and apps than through their websites, website rankings can be a thorn in their side. At the same time, publishers who inflate their app engagement numbers have been happily unmonitored for a while now. That all may change. ComScore just announced the launch of its Media Metrix Multi-Platform, which will track visitors to websites, mobile sites and mobile apps, and then combine those tallies. The…
ComScore to Add Mobile and App Viewing to Web Rankings Read More »
As we’ve said before, few newspaper sites deploy best practices when it comes to selling online subscriptions. That’s why we were so happy to feature ArkansasOnline.com — the companion website to the Arkansas Democrat-Gazette — in last week’s Case Study on Subscription Site Insider. ArkansasOnline.com does a number of things right, from multi-channel marketing to price testing. In fact, the site conducted a price test early on that should give all content publishers reason to question…
Piano Media, which has seen previous success from its national paywall implementation in eastern Europe, is getting into the indie film business. The company just announced that it will be screening “From Fico to Fico,” an independent documentary about the Slovak judiciary by controversial filmmaker Zuzana Piussi. Apparently, multiplex cinemas were against distributing the film. But Piano Media has teamed up with Slovak newsweekly “.t de?” to offer the movie to subscribers. (The monthly subscription cost of 3.90…
Piano Media To Screen Independent Film Behind National Paywall Read More »
Spurred by Newsweek’s decision to go digital-only, the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has issued new guidelines for publications that make a similar decision. The AAM has endorsed guidelines stating that any print publication that chooses to go digital-only must give print subscribers the option of: Receiving a digital subscription; Converting their subscription to another print publications (this presumes the digital-only publication is owned by a parent company that owns many print titles);…
Subscription Publications That Go Digital-Only Face New Regulations Read More »
Pinterest recently added business account capabilities to its social media platform, making it possible for companies to register by company name and not under an individual. This is great news for any subscription sites focused on hobby niches, like crafting, cooking or photography. While Pinterest’s reputation is a bit inflated, it’s still a strong social media platform for B2C publications that use a lot of images or photographs. However, subscription sites should also be careful in how…
Pinterest Adds Business Accounts and Tools, but Subscription Sites Should Beware Read More »
American consumers spend more than seven hours a week looking for and viewing content online. But surprisingly, in a recent study, consumers more often used “related content” links than social media to discover new content. The study, conducted and published by the content discovery platform nRelate, examined the behavior of 2,377 online content readers in October of this year. It found that 76% clicked on links to related stories for more information, and the same percentage…
More Consumers Discover Articles Through ‘Related Content’ Than Social Media Read More »
A new study by Optify has found that Google’s “not provided” category now disguises up to 40% of referring keywords to B2B sites. That’s a 171% increase since the service added the “not provided” category a year ago. More specifically, 64 percent of companies in the study see 30% – 50% of their traffic from Google as “not provided.” Optify believes that this trend will continue to grow until all keywords are undisclosed. Site owners will still…
Google’s ‘Not Provided’ Accounts for 40% of Organic Traffic for B2B Sites Read More »
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