Minal Bopaiah

I recently wrote about paid discovery sites that make it easier for paid content sites to promote their content on other sites. But this weekend, when I attended the Financial Publishers Roundtable in Austin, TX, there were rumors that one of the paid discovery providers, OutBrain, was going to ban all financial services publications. However, the truth is a bit more subtle. While OutBrain’s content guidelines state that the company reserves the right to block content from…

EB Medicine, a subscription site located in Norcross, Georgia, is seeking a Marketing Manager to champion the launch and growth of the site’s  newest publication. The site is looking for a team player to play an integral role in the company’s growth strategy. You should be organized, deadline conscious, dependable, efficient, attentive to detail, and a team player that is also able to work independently. Job Description: You will be responsible for developing and executing the marketing strategy…

For general news sites (that do not have the luxury of a niche market), metered paywalls have been a winning formula — they allow news sites to compete with the free news market by offering 10-20 free-to-view articles a month while still creating a paywall for users who consistently value one site’s news coverage. In addition, metered paywalls allow news sites to maintain their broad brand awareness and collect ad revenue. Now Press+, the digital arm…