Author: Minal Bopaiah - Page 49 - Subscription Insider

Lesson from Hulu: Save Potential Cancels With a Great Landing Page

Entertainment and Streaming, News, Subscriber Acquisition, Subscriber Retention / Minal Bopaiah

We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much better way to reduce chargebacks and remain a “merchant in good standing” with credit card companies. But that doesn’t mean you can’t try to save the account before a subscriber cancels. Hulu does just that with this great landing page after Paywall Times publisher Anne Holland clicked “cancel”: There are a number of things…

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Guardian Promotes Separate Tablet Subscriptions for Sports News

News, Subscriber Acquisition, Subscription Apps / Minal Bopaiah

Two weeks ago, I wrote about how to save journalism, advising that some sections of newspapers — like sports — should be broken out into separate digital subscriptions. At the time, I thought that was just my clever idea, but it’s highly likely I got the idea from this promotional email I skimmed from the Guardian: It’s hard sometimes to know where good ideas come from, but the Guardian is definitely onto something with this idea. Sports…

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Amazon Prime Keeps Stable Price, but Grows Subscribers and Service

News, Subscriber Acquisition, Subscriber Retention / Minal Bopaiah

Amazon’s Prime subscription offering is unique — it offers free shipping, streaming videos and access to a Kindle library, all for $79 a year. We like how Prime keeps adding services without increasing the price — instead they’re able to go for volume by adding more subscribers. In fact, Amazon’s total net service sales was more than $2 billion for Q2 of this year, compared with $1.3 billion during the same period last year. (Amazon’s Q2…

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Sell More Gift Subscriptions to Your Site This Holiday Season

News, Subscriber Acquisition / Minal Bopaiah

It’s almost Labor Day, which means it’s time to start thinking of your holiday marketing campaigns. Last holiday season, Americans bought $32 billion worth of goods online, including subscriptions to sites like Angie’s List and The Wall Street Journal. Were you part of that hefty revenue pie? If not, you’re going to want to ask yourself, “Are my free and paying users even thinking of a subscription to my site as a gift for their loved one?” Many…

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Backstage.com Garners At Least $4M from Online Subscribers, Launches New Site Highlighting Web Tools

Business Services, Business Strategy, FInance, News / Minal Bopaiah

By the end of this month, Backstage will launch a newly designed and more integrated print publication and website. But what’s most interesting is where the two properties diverge. Backstage.com already has 29,000 paid online members. With subscription rates varying between $144/year and $19.95/month, the site is pulling in $4.1 million to $6.9 million a year. On top of that, the print publication has 60,000 subscribers who can choose between print + digital bundle subscription plans…

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Netflix Gets 1M Subscribers in U.K. and Ireland, Likely to Earn 83M

Entertainment and Streaming, FInance, News / Minal Bopaiah

Just seven months after debuting in the Irish and U.K. markets, Netflix has garnered 1 million paying subscribers, the company announced. With monthly subscription rates at 6.99 and £5.99, the company stands to make at least 83 million (about £66 million or $105 million) in a year from subscribers in the U.K. and Ireland (this estimate uses the 6.99 price point and assumes the subscriber base won’t decrease). That’s pretty rapid growth for the U.S. company, which…

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New Audience Development Tool Helps Newspapers Get Page Views and Money

News, Technology / Minal Bopaiah

There’s a new audience development tool in town for publishers, particularly daily news sites — paid discovery. Paid discovery is basically paid links at the bottom of an article or the side of page — typically low-value real estate for ads, but great real estate for links since people who reach the bottom of the page are looking for what to do next. Services link Outbrain (for written content) and Taboola (for video content) let publishers…

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Spotify Makes $195M from Subscriptions by Converting 8% of Users

News, Subscriber Acquisition / Minal Bopaiah

New figures released by Spotify show that the subscription music streaming service makes 83% of its annual revenues from subscriptions — that’s a little more than $195.6 million of a total $235.7 million. More interestingly, the site’s subscriber list (2.6 million strong) is just 8% of its user base — a whopping 32.8 million worldwide. Normally, an 8% conversion rate from registered users to paying subscribers is decent. But as Strategy Eye’s Digital Media blog points…

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Add New Online Tools, Not Just New Content, To Retain Subscribers

News, Subscriber Acquisition, Subscriber Retention / Minal Bopaiah

The eCard industry is pretty flush with free product, but U.K.-based eCard site Katie’s Cards is turning a profit with paid content and subscribers across the globe. What are they doing differently from the naysayers who think there’s no market for high-quality, artistic content on the Web? Well, a number of things, including a unique pricing model that combines B2B one-off sales and B2C subscriptions. But one of the things I like the most is that…

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Homepage Test Nearly Doubles Conversion Rate for Katie’s Cards [SAMPLE]

News / Minal Bopaiah

U.K.-based ecard company Katie’s Cards had a big photo of the company’s founder on its homepage. When the marketing team decided to test visitor-to-paying-subscriber conversion rates with two different homepage designs, the results were surprising!

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Insight to drive subscription growth

Minal Bopaiah