Minal Bopaiah

Change management is necessary for any media company looking to disrupt its old business model and stay relevant in today’s media world. But while reading William Bridges’ seminal book this week, Managing Transitions, it’s clear to me that the resistance publishers are facing is most often a function of not managing transitions well, not change. While change and transition may sound synonymous, Bridges draws a clear distinction — change is situational. Transitions are psychological, the mental…

How would you kill your business? Time after time, I speak with digital publishing professionals who know the industry is changing, but can’t seem to gain traction in their news rooms, editorial departments, or executive meetings to do anything about it. That’s why I started studying change management and organizational development principles, and this week came across a provocative approach to motivating employees for change. Instead of asking, “How can we save our business?” or “How can…