Minal Bopaiah

3 Lessons in Streaming Television Shows Online

As tablets become the favored device for printed word, Internet-enabled devices like computers and gaming consoles are becoming the preferred method for watching video and live television. But the formula for delivery still has some bugs to work out. Here are some recent innovations that you may want to consider when rolling out video content online: Make your “newspaper” a “news brand” online with video content. The Wall Street Journal recently launched a 30-minute political show…

3 Lessons in Streaming Television Shows Online Read More »

With $78M in Subscription Sales, Angie’s List Expands Into SaaS

With 2 million paying subscribers and annual revenues approximating $78 million, Angie’s List is one of our favorite success stories in the online subscription business. Yet, like most successful companies, the site is not resting on its laurels. Angie’s List is in the process of launching My Storefront, a e-commerce platform that would allow vendors with an “A” or “B” grade to sell directly to Angie’s List subscribers. Goods and offers will appear in members’ search…

With $78M in Subscription Sales, Angie’s List Expands Into SaaS Read More »

Get More Annual Subscriptions With Highbeam’s Simple Messaging Tactic

We all love annual subscriptions for their simplicity — they get you money upfront (even if you have to defer the income on your balance sheets) and they reduce churn. But how to you get your prospects to choose an annual plan over a monthly one? Highbeam Research, the subject of this week’s Case Study on our sister site, Subscription Site Insider, tested their way to their optimal solution: Present the annual subscription price as a weekly…

Get More Annual Subscriptions With Highbeam’s Simple Messaging Tactic Read More »

Most Tablet Users Have Purchased Subscription Content, Ad-Supported Content Gaining Popularity

A new study by the Online Publishers Association has found that 61% of tablet users have purchased some type of content on their devices in the past year, whether it be a movie, book or news subscription. Of those, 39% have bought either a magazine subscription or a single issue of a magazine in the last 12 months, and 15% have bought a newspaper subscription. However, at the same time, there’s a growing preference for free,…

Most Tablet Users Have Purchased Subscription Content, Ad-Supported Content Gaining Popularity Read More »

ICANN’s Top Level Domain Sale Threatens Independent Online Content Publishers

The Internet Corporation for Assigned Names and Numbers (ICANN), a U.S.-appointed company that decides which new top level domains (TLD) can be added to the web, announced recently that 1,700 new TLDs would be up for auction this year. (To learn the difference between URLs and TLDs, read the brief primer on URL shorteners on our sister site, Subscription Site Insider.) ICANN’s announcement means that large corporations like Amazon can own .book. While there is an…

ICANN’s Top Level Domain Sale Threatens Independent Online Content Publishers Read More »

$1 Trials Often Better Than Free Trials For Paid Content and ‘Freemium’ Sites

For years, marketing departments have relied on the allure of free trials to hook potential subscribers to magazines and newspapers. But in the online world, free trials may not be your best bet. Especially if you’re using free content to increase your search rankings and drive traffic to your site. When you’re giving samples of your content away for free, it makes no sense to give away the premium stuff for free as well, even if it’s…

$1 Trials Often Better Than Free Trials For Paid Content and ‘Freemium’ Sites Read More »

Suprise! HuffPo Enters the Subscription Business With iPad Magazine

Here’s a sentence I never thought I’d write: The Huffington Post is entering the paid content, subscription business.But not for online content through its website. Rather, the most frequently visited news site is taking a page from The Guardian and garnering subscription revenues from reformatted digital products.Starting tomorrow (Thurs, 6/14/12), The Huffington Post will issue a weekly iPad edition called Huffington. (the period is part of the title, but like the Capital…

Suprise! HuffPo Enters the Subscription Business With iPad Magazine Read More »

FarmVille Launches Subscription Service on Facebook

It’s been hard for social media sites serving consumers to monetize their popularity. (The exception, of course, is LinkedIn, which occupies the B2B space.) However, it looks like gaming applications hosted on social media sites may be having more success, and through subscription-based business Models, no less.The popular Facebook game FarmVille (owned and operated by Zynga), just announced that it’s rolling out a beta version subscription plan. Current FarmVille fanatics can convert their coins into Farm…

FarmVille Launches Subscription Service on Facebook Read More »

Subscription Service Lets Politico Expand Newsroom and Staff

Just when every other newsroom seems to be shrinking, Politico is looking to hire 40 new staff members — 20 reporters and editors and 20 on the business side — largely thanks to its subscription revenues. Paywall Times previously wrote about Politico Pro, the site’s subscription-based notification service targeting DC policy wonks and insiders. At the time, the site already had 45 editorial staff members dedicated to the Pro service, and reported “overwhelming” renewal rates. And…

Subscription Service Lets Politico Expand Newsroom and Staff Read More »

Health Ratings May Be the Next Big Thing in Paid Content – and Great for Local Newspapers

Rock Health recently came out with a report about the health information publishing industry that’s fascinating (see slide share below). Analysts say consumers are willing to spend $14 billion on digital health products. More interestingly, they are willing to spend more than half, a whopping $8.9 billion, on tools rating physicians and hospitals. This is great news for health publications, but also local papers, who have been trying to recoup the money lost in classified listing to…

Health Ratings May Be the Next Big Thing in Paid Content – and Great for Local Newspapers Read More »