Minal Bopaiah

Smart subscription site professionals know that a good business Model includes diversified revenue streams. One of the most profitable revenue streams for paid content sites can be live events.However, event programming and marketing is time-intensive. Some sites may not have the staff, while other may need to make sure their audience is going to buy. In this week’s Case Study on Subscription Site Insider, Contact Any Celebrity Founder Jordan McAuley gave us a great tip for…

As marketers have known for years, the best marketing is word-of-mouth. But allowing subscribers to share your paywalled content can be tricky — on one hand you want to let them do it, but on the other hand, you don’t want to corrupt your paywall. Some publications, like The New York Times, have chosen to allow any visitor from a social media site to bypass their metered paywall. But we like the solution the Wall Street…