Minal Bopaiah

Better Digital Rights Management for Paid Content With Watermarking and ‘Lightweight’ DRM

Digital Rights Management, or DRM, is a major concern for all premium content publishers. But how do you balance the need to protect your content with customer satisfaction and user-friendly experiences? One way may be through watermarking. Recently installed in J.K Rowling’s Pottermore.com eBook collection, the technology lets the publisher “personalize” or watermark each purchase with the time of purchase and name of the purchaser. This then allows publishers to track any copyright infringement. But at the…

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More Than £26.5 Million for News International in Digital Subs, Despite Murdoch Scandal

In recent months, most media commentators have been preoccupied with the the public flogging of News of the World (NOTW) and Rupert Murdoch, head of NOTW’s parent company News International. However, despite the scandal and closure of NOTW, News International has been quietly increasing its digital subscriptions to other publications over the past year.Recent reports indicate that The Sunday Times has 125,989 digital subscribers, a 66% increase over the past 13 months. A conservative estimate…

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Are Paid Content Sites Responsible for Libelous Comments by Users?

It’s great when your readers and audience are engaged with your content and commenting in your forums and blogs. But what do you do if one of them posts something libelous? According to attorneys Chad Bowmen and Tom Curley of Levine, Sullivan, Koch & Shultz, LLP (who led a terrifically informative panel today at SIPA’s annual conference in DC), online content sites are not legally responsible for comments posted by their audience and users. The main…

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Study Finds Paywall Resistance Decreasing, But Most Buyers Want ‘Freemium’ Model

Good news for paywall and subscription site execs: audience resistance to paywalls seems to be decreasing! According to a recent study of digital media professionals by DigiCareers, 42% said that they would research pricing if they hit a paywall, while 52% said they would immediately leave the site. While that’s not the most desirable number, it’s definitely a sign that there’s a growing acceptance of paywalls and paid content, especially since only 25% of respondents said…

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Why You Should Never Say Your Subscription Site Is ‘Safe & Secure’

This week, Attorney Lisa Dubrow spoke to members of our sister site, Subscription Site Insider, about recent government crackdowns on companies collecting customer data online. One of her best tips was that no subscription or membership site — no website at all, in fact — should claim their site is “safe and secure.”Of course, we should all be using encryption technology and SSL certificates on our e-commerce and subscription payment pages (or s-commerce pages, as…

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Match.com Finds New Revenue Opportunity with Offline Events

Match.com, with 1.8 million paying subscribers globally, has decided to go retro and take dating offline.The company recently announced plans to host 2,000 to 3,000 offline events in 40 countries around the world for paying subscribers. The new service will be called “The Stir,” and come in two varieties: Free events, like casual drinking evenings, and Paid events, like bowling or cooking lessons. …

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$14.5M in Digital Subscription Revenues for The Economist

While most publications have seen a decline in subscription rates over the last decade, The Economist has been able to double its circulation to 1.5 million in that time, mainly the result of some savvy marketing.Of that1.5 million, recent reports indicate that 100,000 are digital-only subscriptions, garnering approximately $12.7 million in online dollars for the 169-year-old publication. In addition, The Economist has 15,000 Kindle and Nook subscribers, which accounts for a conservative estimate of $1.8…

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Social Readers Get Mixed Results For Driving Traffic and Consumer Satisfaction [chart]

Many sites with a metered paywall have been able to drive traffic through social media. (Poynter recently reported on the different ways six major papers were combining social media and paywalls.) But there’s been some speculation about Facebook’s social readers, which allow users to automatically share their reading and viewing activity with friends, with some rumors that they are “collapsing.”The chart below, compiled and…

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Paywalled Aggregator Backed By ‘Big Newspaper’ Shuts Down

As we mentioned in our last post, marketing to niche audiences is a great way for general news pubs to rake in online dollars.But what about the flip side — paywalled aggregators?There haven’t been many to choose from, but a year and a half ago, The New York Times Co., The Washington Post Co., and Gannett invested $4 million each in Ongo, an online news aggregator with a paywall.But Ongo had a confusing subscription offering,…

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Education Week Engages Niche Audiences While Staying National

In the old days, newspapers and magazines knew that the more editorial breadth they had, the more readers they could seduce. Joe may read the section on cars, but Mary likes the lifestyle section. And Sanjay wants to know what’s happening abroad.But that’s no longer true for our digital world. Online, the more niche-appeal a site has, the more readers and the more likely they are to elicit paying subscribers.Education Week, a national B2B publication,…

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