Minal Bopaiah

Compare Your Profits and Spending to Folio:’s 234 Survey Respondents

Folio: recently released its B-to-B CEO survey results, chock full of data and stats from 234 B2B publishers. For your convenience, here are the most interesting stats that subscription site execs will want to know: Both small ( However, when comparing online content, events, data sales, and print content, both large and small publishers said online content and events were the most profitable areas for them (see chart below). At the same time, 36% of smaller publishers and…

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Ancestry.com Upsells 1.8M Paying Subscribers and Gets New Opt-Ins With One Offer

Not satisfied with its 1.8 million paying subscribers and estimated online revenues somewhere between $300 million and $700 million, Ancestry.com has found a new way to capitalize on the exploding interest in genealogy and DNA testing.The site will begin an invitation-only offer to paying subscribers to get a DNA test for a one-time fee of $99. The information from that test will then be incorporated into their Ancestry.com account, allowing them to see if they’re…

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Nearly $38M in Subscription Revenues for LinkedIn

Recent Q1 reports indicate that LinkedIn saw a 91% increase in premium subscriptions last year, leading to $37.9 million in revenues for the first quarter.This figure, of course, does not account for all of the company’s revenues as LinkedIn has a hybrid subscription-advertising Model. Advertising brought in $48 million, accounting for 26% of the company’s total revenues. Yet, the 91% growth in subscriptions noted above is promising, as subscriptions now take up 20% of the…

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Is Harvard and MIT’s $60M Investment in Online Ed Good or Bad News for Paid Content?

Harvard University and the Massachusetts Institute of Technology (MIT) announced this week that each school would be investing $30 million (yep, that’s $60 million total) in creating free online education courses.As some of you may know, online education sites like Lynda.com and ArtistWorks.com are some of the hottest paid content niches out there. So competition from universities willing to provide educational content free of charge may give subscription site professionals reason to pause.On the one…

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1% Anxiety: When Chargeback Rates Can Be Higher for Subscription Sites

For a while, paid content sites have been told to keep their chargeback rates below 1%. (Chargebacks, for those of you who don’t know, occur when a customer calls their credit card company to say a charge was unauthorized–they are not cancellations or refunds.)It’s a good-enough rubric, since high chargeback rates can get you flagged for merchant malfeasance by credit card companies. However, it may not be as applicable for niche publications.I recently spoke with…

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Christian Science Monitor Makes Paywall Work With Analysis, Not Breaking News

Three years ago, the Christian Science Monitor decided to go “digital-first” and learn to swim in the new media environment. It’s a strategy that’s paid off as the paper abandoned its 5-day-a-week print paper for a weekly magazine (that’s now available on the iPad and eReaders) and Web content.What the Monitor didn’t do was try to compete with breaking news television or Web aggregators like the Huffington Post. Instead, it stuck to its mission of…

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$5.8M for Dallas Morning News in Digital Subscriptions

The Dallas Morning News revealed it has reached 49,000 paying subscribers, according to Q1 disclosures released this week. That should translate into an estimated $5.8 million in subscription revenues this year, if their subscription numbers don’t drop (and even more money if they increase). That’s an impressive number of paying digital subscribers for a local paper, especially considering the fact that The Boston Globe has only 18,000 paying digital subscribers (and an estimated $3 million in…

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$3M in Subscription Revenues For BostonGlobe.com, But Site Still Struggling to Convert

BostonGlobe.com’s paywall doesn’t seem to be the rainmaker it is for its parent company, The New York Times. Recent reports of BostonGlobe.com’s free trial offer (April 24 – May 6) allowed me to take a closer looks at the company’s conversion and revenues. It turns out that Beantown’s flagship news outlet has only been able to convert 18,000 readers into paying subscribers since instituting a paywall last September. With 6.2 million unique visitors in 2011, that…

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Top 15 Lessons From Subscription Site Insider’s Summit in SF

For those of you who missed it, our Subscription Site Summit in San Francisco was a smashing success, with two days full of practical tips and inspired business advice. I’ll be writing a more in-depth summary next week, but for now, here are the top 15 takeaways from our guest speakers: The paid content business is a $15 billion a year industry — Anne Holland, Subscription Site Insider “Faked” overlays can convert more than traditional landing pages…

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Overlays Make a Great Entrance But Controversial Exit For Subscription Site Conversion

As LoopNet’s VP of Marketing Mike Manning showed the audience at our Subscription Site Summit this past week, a “faked” (HTML) overlay on a landing page can increase conversions significantly for a site.But in this week’s Case Study on our sister site, Subscription Site Insider, Mike Zenga of SportsBettingProfessor.com shares with readers his experience with overlays. Zenga originally had the site coded to offer an “exit” overlay when people were looking to abandon the site.…

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