Author: Minal Bopaiah - Page 58 - Subscription Insider

Politico Charges $3K for Exclusive ‘Pro’ Subscription Plan for DC Insiders

Business Services, Subscriber Only / Minal Bopaiah

Thought Vogue’s $1,000+ annual subscription option was steep? Check out what Politico’s pulled off.A year ago, the DC-based political site created a unique “Pro” subscription plan catering to Hill staffers, lobbyists, and others who need policy news on their BlackBerry – now. Politico Pro offers subscribers up-to-the-minute updates on four major policy areas: technology, energy, health care, and…

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Hulu Hits 2M Paying Subscribers, $192M in Subscription Revenues

Entertainment and Streaming, FInance, Subscriber Only / Minal Bopaiah

Hulu recently announced that of its 38 million monthly visitors, 2 million are now paying Hulu Plus subscribers, indicating a 5% conversion rate for the online TV and video site.Those subscribers translate to approximately $192 million in subscription revenues, which is only a partial amount of gross revenues given that the site boasts a robust advertising revenue stream. After expenses, the company claims to have netted $420,000 in total revenues.These are impressive numbers for the…

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LinkedIn, Hs.fi Among Insider’s 2012 Testing Awards Winners

Subscriber Acquisition, Subscriber Only / Minal Bopaiah

Every year, our sister site, Subcription Site Insider, holds an international testing awards competition to see which digital publishers and agencies are doing the best A/B and multivariate tests to increase sales, conversions, retention, and all-around effectiveness. Like previous ones, this year was no disappointment. We received some very inspiring entries, and here are the winners by category:We were also fortunate enough to get our guest judge, FT.com’s Optimization Manager Reagan Miller, to talk us…

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The New York Times Expands Into Online Niche Publishing

Industry Announcements, Subscriber Only / Minal Bopaiah

It seems like the New York Times is finally catching on to what you knew all along — niche markets are where the money’s at online.The Times recently decided to revamp its health blog “Well,” making it look more like an independent website than a Times blog (see pre and post design samples below). The new design clearly reflects editorial and marketing changes, such as giving non-timely stories more prominence, forcing heavily commented stories to…

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How ExpertClick Increases Retention By Encouraging Member Activity

Subscriber Only, Subscriber Retention / Minal Bopaiah

While membership and dating sites can be a great subscription revenue Model, they have their own unique challenges as well. One of those challenges is having high user engagement on the site. After all, your members are your content creators and the reason why new members join, so if no one’s using the site, you’re sure to go under.One way ExpertClick — a membership site that connects journalists and topical experts — motivates its members…

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IPad Drives 90% of Mobile Revenues in March, Becomes a ‘Family Device’

FInance, Subscriber Only, Subscription Apps / Minal Bopaiah

The iPad drove 90% of mobile revenues in March, according to a new study by personalization vendor RichRelevance.Moreover, conversion rates averaged 1.5%, nearly triple the usual rate for mobile devices. And while these conversion rates were for general e-commerce, not just subscription revenues, paid content sites may want to start paying attention. IPad users tend to have longer page views and spend more money, not only compared to other mobile viewers, but compared to desktop…

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How Prezi Can Compromise Event Revenues for Paid Content Sites

Subscriber Only / Minal Bopaiah

Many subscription and memberships sites owners know that events and conferences are a great way to add Benjamins to your bottom line (well, Madisons, really). And perhaps during your speaker recruitment, a couple of presenters asked if they could use Prezi.Now Prezi has many virtues, including creating some dynamic presentation. But Justin Rondeau, Editor of our sister publication Which Test Won, recently informed me that if you’re using the free version of Prezi, everything you…

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Protect Your Premium Content on Pinterest, Plus Tips for B2B Publishers

Business Services, Subscriber Only / Minal Bopaiah

You’ve probably heard of Pinterest by now. But did you know that even if you don’t have a Pinterest account or a Pin It button on your site, people may be pinning your content and making it available in the public domain? The reason is because of the Pinterest bookmarklet, which any individual can install on their Web browser and which lets them pin images and videos from any Web page–even those behind a paywall. Fortunately, Pinterest…

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SaaS Providers Respond to Paywall Proliferation With More Billing Options

Subscriber Only, Technology / Minal Bopaiah

Subscription billing is awesome. But it’s not your only option.Inspired by the growing proliferation of paywall sites, SaaS providers are responding to their call for more malleable billing software. For example, Vindicia just announced that it has added “usage” billing to its billing software CashBox. The software already lets sites receive recurring revenues, but this new addition will allow them to process one-time charges, as well license-based, variable usage, highest-tier usage and flat-fee pricing.While it’s…

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Thinkwell Re-Imagines Video Production for Online Education Courses

Entertainment and Streaming, Subscriber Only, Technology / Minal Bopaiah

If you’re running a subscription site with thought-leaders in your niche, you’re going to want to take a page from Thinkwell’s playbook.Thinkwell, founded by Amy Bryant and Dan Heath in 1997, creates wonderful online video courses covering math and science. When I was talking to Thinkwell’s CEO Carl Tyson, he let me in on the secret to their success.While the company does a lot of prep to plan and outline a semester-long course in subjects…

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Insight to drive subscription growth

Minal Bopaiah