Minal Bopaiah

If you’re running a complex service, such as the data monitoring and identity and financial protections services provided by IdentityForce, you may be inclined to think that your customers want to know everything you do before they’ll subscribe. But as this week’s Case Study on our sister site, Subscription Site Insider, shows, you would be wrong. IdentityForce’s CEO Steve Bearak let us in on some of his company’s A/B testing results. Surprisingly, despite the incredible wealth and…

When speaking to Brian Hunt about his upcoming talk at Subscription Site Insider’s April Summit in San Francisco, he mentioned that his publication, The Recorder — which provides California attorneys with daily industry updates — has done a better than average job of targeting an old-fashioned marketplace that loves paper to subscribe to their online content.How did The Recorder do it? Brian will give the full answer at the Summit, but we suspect their highly…

You’ve probably heard that Google is working on a new search algorithm to penalize sites that are “overly” optimized. As if you didn’t have enough to worry about.But subscription site execs might not have as much to fear as you think. True, Google’s constantly changing platform makes it more difficult for businesses to, well, do business — especially when the rules to get to the goal post change as you’re running down the field. And…