Author: Minal Bopaiah - Page 6 - Subscription Insider

Friday Round-Up: HBO Go Partners With Amazon Prime, Spotify at 10M Subscribers, Social Sign-On Declines

Entertainment and Streaming, News, Subscriber Acquisition / Minal Bopaiah

Because there’s too much news relevant to the subscription industry to cover today, here’s a handy round-up of topics. #1. HBO GO Partners with Amazon Prime to Offer Video Streaming It looked like HBO GO was quietly looking to launch its own video streaming subscription site as it turned a blind eye to dual logins. But instead, the premium cable channel has chosen to partner with Amazon Prime to make a wide variety of its shows available to…

Friday Round-Up: HBO Go Partners With Amazon Prime, Spotify at 10M Subscribers, Social Sign-On Declines Read More »

Case Study Lessons: Euromoney Decreases Lead Volume to Sales – On Purpose

Business Services, News, Subscriber Acquisition / Minal Bopaiah

Despite being a buzz word, marketing automation can be a great tactic to employ to sell more digital subscriptions. And this week’s Case Study on Euromoney Institutional Investor shows how a sophisticated use of marketing automation can help B2B sites improve their conversion rates. Euromoney Institutional Investor is a large company with a well-optimized site. But the company found that as their traffic went up, conversion rates went down. Specifically, conversion rates dropped from 8% to 0.4%. By introducing…

Case Study Lessons: Euromoney Decreases Lead Volume to Sales – On Purpose Read More »

Why India is the Next Big Market for Business-Oriented Subscription Sites

Business Services, News, Paywall / Minal Bopaiah

India is the next big market for subscription sites, and I’m not saying that because I’m Indian (really). According to new data released from The Media Briefing, India has four major factors that make it a hot, growing market for English-language publications: India has 125 million English speakers, second only to the US in terms of sheer numbers. The number of Internet users is growing. In 2013, there were 137 million Internet users. Granted that’s a small fraction of…

Why India is the Next Big Market for Business-Oriented Subscription Sites Read More »

Adobe, with 1.8 Million Subscribers, Offers Compensation for Creative Cloud Service Outage

News, Subscriber Retention, Technology / Minal Bopaiah

Subscribers to Adobe’s Creative Cloud, Web-based software were left without access to Adobe’s many software products last Friday when the company had a database software failure. While software glitches were commonplace a few years ago, they can now be disastrous for software companies providing access on a subscription basis, mainly because any site or service outage threatens immediate and long-term revenues. Outages threaten immediate revenues most often because companies seek to appease frustrated members with refunds, or…

Adobe, with 1.8 Million Subscribers, Offers Compensation for Creative Cloud Service Outage Read More »

Subscription Site Twitch May Be Bought by Google for $1 Billion

Entertainment and Streaming, Mergers and Acquisitions, News / Minal Bopaiah

Ok, so this is rumor, but juicy rumor since it involves $1 billion, Google, YouTube and a little-known subscription site I told you about more than a year ago (Feb. 6, 2013, to be exact). Apparently, YouTube (owned by parent company Google) is looking to buy Twitch, a subscription site for live streaming of video game playing. That’s right, people are paying $8.99 a month to watch live streams of other people’s video game playing. Variety first…

Subscription Site Twitch May Be Bought by Google for $1 Billion Read More »

Psychotherapy.net Launches Streaming Video Subscriptions for Individuals

Entertainment and Streaming, Industry Announcements, News, Subscriber Acquisition / Minal Bopaiah

When Psychotherapy.net started making professional training videos for psychotherapists more than 15 years ago, they adopted the DVD rental model made popular by Netflix at the time. The site eventually began offering streaming video site licenses to groups (i.e., universities, colleges, clinics and any institution interested in using the videos for teaching purposes). Last week, Psychotherapy.net finally launched streaming video subscriptions for individuals, demonstrating how a smart B2B and professional training site should prioritize group accounts over…

Psychotherapy.net Launches Streaming Video Subscriptions for Individuals Read More »

Case Study Lessons: Ignore the Right Rail When Advertising on Facebook

News, Subscriber Acquisition / Minal Bopaiah

Facebook targeting just got a whole lot better, according to our monthly Webinar guest speakers this week, Stuart Jordan and Michael McCurdy. Forget the right rail, McCurdy, co-founder of TestingMom.com, said, referring to the original designated area on Facebook for ads and sponsored posts. Nowadays, it’s all about the Desktop and Mobile news feed. McCurdy said that TestingMom.com found a much higher click-through and conversion rate when it targeted specific audiences through the desktop news feed option. In fact,…

Case Study Lessons: Ignore the Right Rail When Advertising on Facebook Read More »

Beats Music Has 111,000 Paying Subscribers, 55% are Group ‘Family’ Subscribers

Entertainment and Streaming, News, Paywall / Minal Bopaiah

Beats Music, the streaming music subscription service that’s currently being courted by Apple for acquisition, apparently has 111,000 paying subscribers, according to a leaked royalty report acquired by VentureBeat. More specifically, Beats has 49,371 individual subscribers paying $10 a month, and 61,621 “family” accounts that cost $15 a month and allow up to five users. That’s a 55% group subscription rate on a B2C subscription service, which is impressive. Notably, Beats has far fewer subscribers than Spotify, which clocked in…

Beats Music Has 111,000 Paying Subscribers, 55% are Group ‘Family’ Subscribers Read More »

Flipkart – India’s Amazon – Launches Paid Subscription Service with Free Giveaway

Entertainment and Streaming, Industry Announcements, News, Payment Processing / Minal Bopaiah

While it’s easy to think Amazon and Apple own the world, both companies actually have fair competition outside the US. In India, for example, Flipkart is becoming the dominant retail portal. (Founders Sachin and Binny Bansal worked for Amazon before starting Flipkart in 2007.) And this week, the company announced it’s launching a paid subscription plan, much like Amazon Prime, where subscribers can get free shipping for all orders, free ‘In-a-Day Guarantee Delivery’, same day guarantee delivery at…

Flipkart – India’s Amazon – Launches Paid Subscription Service with Free Giveaway Read More »

Muve Music Has 2 Million Paying Subscribers, So Why Does AT&T Want to Offload Them?

Entertainment and Streaming, News, Paywall / Minal Bopaiah

AT&T is looking to sell Muve Music, a subscription music service with more than 2 million paying subscribers, and one of the most successful subscription music services, according to GigaOm and The New York Times. So what gives? It turns out that Muve Music had a savvy acquisition strategy but not a good partnership or retention plan. The service was started by Leap, which launched Cricket, which ties Muve Music in with its data plan for cell phone subscribers…

Muve Music Has 2 Million Paying Subscribers, So Why Does AT&T Want to Offload Them? Read More »

Insight to drive subscription growth

Minal Bopaiah