Minal Bopaiah

Do you have an archive of old content sitting in some ethereal back-end on your site? If so, you can harness all that “vintage” material for new online sales — especially if that content will shed light on existing trends and events. That’s what Foreign Affairs is doing for its plus subscribers, who receive old articles and commentaries by legendary thought leaders, repackaged with a new introduction and timely updates by FA editors. For example, the…

Surprise, surprise, the New York Times paywall works! Or so the pundits say. On the second anniversary of the paywall’s implementation, NYT boasts 390,000 digital subscribers, 30% higher than their internal benchmark, and Ken Doctor estimates that brings in $86 million in revenue for the Gray Lady. However, that 390,000 number seems a bit inflated, with NYT giving print subscribers access to digital content for free. Management seems particularly gleeful that the paywall has increased home-delivery rates,…

Skeptical that thought leaders and consultants can’t benefit from an online subscription business Model? Don’t be too sure. CEO Chuck Meyst of AgencyFinder has been able to harness his years of expertise and experience in the advertising agency to create a unique business Model — one that asks agencies to pony up for an annual subscription in exchange for an invitation to pitch a qualified new business lead. When I was on the phone with Meyst, he…