Minal Bopaiah

We’ve blogged before about the recent success of Piano Media’s national paywalls in Slovakia and Slovenia, which allow subscribers to get seamless access to most of the country’s news outlets. Here’s an interview with Piano Media’s CEO Tomas Bella, conducted by Bill Baker, President Emeritus of Channel Thirteen/WNET, the PBS affiliate in New York. In this brief video, Baker asks Bella how the system works and what makes it unique.”It works pretty similar to the…

Our sister site, Subscription Site Insider, just came out with an exclusive case study on Consumer Reports Online this week, jam-packed with 18 tactics and lessons that can help any subscription marketer, and I wanted to share one of the best ones with you. Consumer Reports Online, which has been able to increase their subscription revenues by charging separately for print and online subscriptions, employs one of the most lucrative best practices by using an account…

There’s been a lot of buzz lately about John Paton, the “old media” CEO of MediaNews Group who’s been giving fiery speeches of late about “stacking digital dimes against print dollars.” Most recently, he gave his usual stump speech, but added a commentary on getting rid of “crappy newspaper executives,” which has some good — and bad — advice for niche digital publishers.Paton has it right when he says that newspapers can’t do things the…