Minal Bopaiah

Recently, Hulu launched its Hulu Latino service, as part of the Hulu Plus subscription service. It’s a unique landing page, but users can’t search the site by Spanish-language-only programs. Apparently Hulu is banking on people seeking Spanish-language programs to pony up for the full Hulu Plus experience, including access to English-language programs.  And they may not be wrong. The growing Hispanic market may be more English-friendly than it has been in previous years (or marketers are…

Tis the season for gift-giving marketing campaigns. Online subscription marketers may have an advantage over their print competitors because consumers have been trained over the years that a new print magazine subscription can take up to 6 weeks to get going. By December, it’s too late to promote gifts that will get there in time. A virtual subscription may be tougher to wrap and put under a tree (although you could solve that by offering to…

A recent Silverpop article explains how social logins can help reduce form abandonment — users who don’t want to commit can simply login in with a social media account like Facebook or Twitter, to get a tasting of your content. However, most of the existing data rates social networking platforms pretty low when it comes to conversion. Search and email still work best. And it’s unclear whether sites that link to a social media platform gain…

As a recent case study on our sister site Subscription Site Insider revealed, marketing subscriptions via Groupon can be a fabulous way to raise sales. But never ever roll out nationally with your first shot, especially if you’re a small operation. Pick a regional blast instead. Also, limit the number of deals so you don’t end up like this poor baker, who had to make 102,000 cupcakes due to demand she neither anticipated nor was prepared…

On Monday I blogged about the interesting Cyber Monday promotions done by both the New York Times and The Economist. Sadly, the links I embedded in the blog post were not only not working by Tuesday, but went to dead pages.While’s it’s definitely a best practice to take down any time-sensitive promotion as soon as a deadline has passed, you don’t want to discourage leads who may want to visit the site later. While it took…