Author: Minal Bopaiah - Page 7 - Subscription Insider

Scholastic Launches eBook Subscription Service for Schools

Business Media and Publishing, Business Services, News, Subscriber Acquisition / Minal Bopaiah

Scholastic announced the launch of two new subscription services – Storia School Edition, which will provide eBooks to schools and classrooms for Pre-K through Grade 6, and Core Clicks, a web-based instructional program for Kindergarten through Grade 5 that supports content area reading in social studies and science. The services are priced according to school enrollment and grade level, and range between $2,000 and $3,000 per year. The table below details the benefits of each service. They are designed…

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We’re Hiring a Part-Time Business Writer and Researcher!

News / Minal Bopaiah

Subscription Content is looking for a part-time Writer/Researcher for our online trade publication for digital subscription executives. We’re at an inflection point as a business, and we’re looking for the right person to help us grow to the next level. The Writer/Researcher will be responsible for both content creation and brand management. This is a roll-up-your-sleeves and busy position. Your customers are top executives from subscription and membership sites, ranging from name-brand consumer newspapers and magazines to niche B2B…

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Case Study Lessons: Do ‘Pay-What-You-Want’ Memberships Work?

Business Strategy, News / Minal Bopaiah

Best practices in pricing psychology strongly suggest that for-profit sites avoid “tip jar” payment models — you know, those NPR-like appeals to help support a blog or favorite site. But this week’s Case Study on CellarTracker is making us re-evaluate that advice. CellarTracker is an interactive database for wine enthusiasts that lets users track their wine inventory, as well as upload tasting notes, browse other wine reviews and estimate the value of their collection. Founder Eric LeVine started…

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LinkedIn Closes Q1 With $96 Million in Premium Subscriptions

News, Paywall / Minal Bopaiah

According to recent data released by Seeking Alpha, LinkedIn generated $96 million from premium subscriptions in Q1 of this year, with an additional $274 million and $104 million from the site’s Talent Solutions and Marketing Solutions programs, respectively. That leaves the company with a total of $473 million in revenue for the first quarter. Interestingly, the financial spreadsheets don’t seem to break out free versus paying users, but Seeking Alpha reports that the site had 296 million registered…

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5 Tactics to Make Your Email Newsletter More Powerful

News, Subscriber Acquisition / Minal Bopaiah

When it comes to marketing subscription content, email is continuing to be the champion of conversions, especially email newsletters. Which is why I wanted to present you with five ways to increase the ROI on your email newsletters. The first four deal with increasing open rates through better subject lines (courtesy of the Neilsen Norman Group) and the last one demonstrates why display ads can be a powerful revenue generator in email newsletters. Include content in your subject line.…

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Digital Revenue Growing, Events Surpass Print Revenues for B2B Publications

Business Services, News, Paywall / Minal Bopaiah

I’m at the American Business Media/SIIA conference today in Phoenix (come say hi if you’re here!), and just got the hot-off-the-press research from ABM’s Managing Profits Report. (Although, the presses don’t seem to be so hot anymore.) Unsurprisingly, print revenues were down across the board, accounting for only 30% (on average) of total revenues across the 82 brands surveyed by ABM. In 2010, print accounted for 45%, said Jack Semler of Readex Research. More surprisingly, event revenue surpassed print revenues, accounting…

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10 Marketing Automation Hacks for Subscription Sites

News, Subscriber Acquisition / Minal Bopaiah

I hate buzzwords. Which is why Subscription Content was late to cover the marketing automation fad. But after sufficient research, and a great video tutorial on marketing automation by Brad Mehl, it’s become clear to me that marketing automation is a powerful tool for subscription marketers. Nevertheless, buzzwords predominate the marketing information space. So in the interest of both showing you how marketing automation can help you sell more digital subscriptions and pulling the veil off…

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Metered Paywalls Average Conversion Rates Less Than 0.5%

News, Paywall, Subscriber Acquisition / Minal Bopaiah

In our 2013 Online Subscription Benchmark Report, we saw that the industry benchmark for free to paid subscribers for most subscription sites was between 1-3%. New data from Press+ shows that metered paywalls are getting an even lower conversion rate. An article on the Newspaper Association of America website reports that Press+ has established industry benchmarks for metered paywalls based on its 450+ clients. For most news sites using Press+, 3%-4% of site visitors hit the…

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Subscription Summit is Oct 1-2 in DC! Call for Speakers!

News / Minal Bopaiah

I’ve been fielding requests for months, and we’re finally ready to announce — Subscription Summit is scheduled for Oct. 1-2, 2014 and will be held at the National Press Club in DC. We’ve already lined up some name-brand subscription sites to speak, including Slate Plus, the new premium site from Slate.com that rolled out this spring. But we’re also looking to hear about proven and effective marketing and business tactics from smaller publications. So if you think you’ve got…

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NYT Garners $40 Million in Digital-Only Subscription Revenue in Q1

News, Paywall / Minal Bopaiah

The New York Times published its Q1 earnings report last week, and reported an 18% year-over-year growth in digital subscription revenue. While print circulation continues to tumble, NYT had 799,000 digital-only paying subscribers by the end of Q1, earning the Grey Lady $40 million in revenue. In addition, NYT added more digital subscribers in Q1 of this year than any quarter of 2013, a health show of growth for a subscription-based business. While most news outlets focus…

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Insight to drive subscription growth

Minal Bopaiah