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Minal Bopaiah

Case Study Lessons: Ancillary Training Helps Augment Subscription Sales for SaaS

Business Strategy, News /

As more and more software companies transition to a subscription model, it’s great to see them adopt some of the same best practices that digital publications have known for a while. That’s the case with Bonitasoft, a business processing software company and focus of this week’s Case Study lesson. As we cover in our Case Study, Bonitasoft grew subscription revenue by 82% in 2013. But even more interestingly, the company garnered 20% of its revenue from professional…

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B2B Media Grows 5%, Mainly Due to Heavy Growth in Data Sales

Business Services, FInance, News /

The Association of Business Media (ABM) recently released a report stating that B2B media grew 4.8% between 2008 and 2013, now generating $26.9 billion annually. The report focused on four revenue streams: events, print advertising, digital advertising and data or business information. Unfortunately, digital subscriptions were not accounted for, though our own research shows that B2B subscriptions sales reached $5.9 billion in 2013. But what we did find interesting in the report is that data and business…

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How to Segment Audiences for Marketing Automation on Paid Content

News, Subscriber Acquisition /

As Brad Mehl explained to Subscription Site Insider members on Tuesday, marketing automation boils down to one simple statement: If this, then that. If prospects sign up for your newsletter, you send onboarding messages. If a subscriber purchases an eBook, you market other eBooks to him. And so on and so forth. But what’s the best way to segment your audiences? B2B publications may be inclined to segment based on job title, but as Mehl explained using a Case Study…

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How Quartz Doubled Its Email Opt-In List (But Don’t Copy Them Just Yet!)

News, Subscriber Acquisition /

Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save time, here are the highlights: 1. Instead of requiring account creation and registration, the site moved to a simple opt-in form where a prospect just had to enter an email address. We definitely recommend this practice for free newsletters. 2. While the site only required an email address, it still allowed for optional…

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Best Practice: Create Your Own Link Shortener to Share Content

News, Subscriber Acquisition, Technology /

By Minal Bopaiah Most of us are familiar with free link shortening services, like bit.ly and tinyURL. Link shorteners can be an easy way to condense URLs for social media and even email marketing. But is it rely on free services? In this week’s Members-Only How-To, we outline 3 advantages to using link shorteners, as well as six potential problems. For those who are unfamiliar with link shorteners, or URL shorteners, they are a tech innovation that converts…

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NYT Now’s Brilliant UX Design Optimizes for Mobile App Conversions

News, Subscriber Acquisition, Subscription Apps /

By Minal Bopaiah In case you didn’t hear (really, you didn’t?), The New York Times launched two new subscription packages, NYT Now and Times Premier. We’ve already covered the pricing and strategy for these two plans, but this weekend I got to download and play around with the NYT Now app, evaluating its conversion points on mobile. A few great marketing tactics on the app: Asking for permission to send push notifications. Push notifications are a great way to…

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Case Study Lessons: Nonprofit B2C Magazine Gets 80% Retention and $1.6M in Revenue with Online Memberships

FInance, News, Subscriber Retention /

By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in Subscription Site Insider’s Case Study on Tricycle this week, we see irrefutable proof that the online and digital environment isn’t death to consumer magazines, especially if publishers are willing to adopt multi-channel marketing and adapt content. Editor and publisher James Shaheen spoke with our Katherine Noyes exclusively about how the formerly print-only magazines is…

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Twitter May Convert More Site Visitors to Loyal Readers than Facebook or Google

News, Subscriber Acquisition /

By Minal Bopaiah New York magazine’s pop culture site Vulture and Chartwell have teamed up to discern what makes a site visitor return to a site. While Vulture is not a subscription site, the study is interesting for one main reason — it looked at time on site as a function of initial referral source. It turns out that visitors who landed on the Vulture site from Twitter were 50% more likely to return than those that landed…

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4 Expert Tips for Launching a Successful Subscription Site

Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah As a general rule, I try to stay away from one-size-fits-all advice, especially since digital media is constantly evolving. But after two years covering the subscription and membership site industry, there are four take-aways that I’ve come to believe really determine someone’s success in this business. #1. Know how to position your premium content as valuable to your audience. While you may be starting a subscription site in response to dwindling ad revenues, this is…

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Slate is Smart to Launch Premium ‘Plus’ Site Without a Meter

Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah If you haven’t heard the news, Slate is launching a new premium site this week called Slate Plus. The new site will offer new and original content, including podcasts, exclusive articles by fan-favorite Slate columnists and other member benefits. While covering the news, some media analysts have been critical of Slate’s decision to adopt a separate, paywalled site rather than a metered model. However, as our Case Studies on The Week, Popular Science and…

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