Author: Minal Bopaiah - Page 9 - Subscription Insider

5 Ways to Create Value for Digital Subscriptions

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah While paywalls and digital subscriptions are becoming a business reality for many publications, your business needs are never a selling point for consumers, advised PR expert Zachary Hooper in this week’s Members-Only Webinar for Subscription Site Insider members. Instead, you need to craft a message that conveys the value of subscribing to the consumer (and the value for consumers is *never* your need for revenue). Hooper gave five ways to create values, along with…

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Direct Traffic More Valuable to Subscription Sites than Social Media and Search Traffic

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Subscription sites take note! Your direct traffic visitors are far more valuable to your bottom line than site visitors who land on your site via social media or search results. According to a new study by the Pew Research Center, site visitors who visit your page directly tend to spend more time on your site than visitors who arrive via social media links or search results, as the graph below illustrates. And as all…

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Case Study Lessons: Delay Identifying Your Target Audience When Launching Subscription Apps

Industry Announcements, News, Subscription Apps / Minal Bopaiah

By Minal Bopaiah Here’s a bit of advice I never thought I’d give our readers: Don’t nail down who your target audience is when launching an innovative subscription app. Sounds like heresy, doesn’t it? Even I thought so when Hillel Cooperman, CEO of Jackson Fish Market spoke to me about their new iPad subscription app, Slide Bureau. But, he’s right. Given one caveat — the subscription app you’re launching is using innovative technology and creating content that can’t…

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Bemobi Offers New Alternative to Subscription Payments in International Markets

News, Payment Processing, Technology / Minal Bopaiah

By Minal Bopaiah By their very nature, digital subscriptions are a globalized business. Marketing to international audiences is not as difficult as it was back in the pre-Internet days. However, the one problem most subscription sites and digital publications have is payment processing — particularly in markets like Brazil and India where credit cards are not the common nor growing in acceptance very rapidly. That’s why we were excited to hear about Bemobi, a mobile app that allows…

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3 Overlays Subscription Sites Can Swipe to Increase Email Opt-Ins

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Usually, we try to highlight proven marketing tactics from successful subscription sites, but every once in a while, a little cross-pollination of marketing ideas is in order. That’s why I’m taking the time today to highlight three lightbox overlay design samples that subscription sites can adapt and use on their own sites to increase email opt-in rates. (Overall, lightbox overlays are known to increase email opt-ins anywhere from 25% to 50%. So if you’re…

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TheStreet Made $43.5 Million in Subscription Revenue in 2013

FInance, News / Minal Bopaiah

By Minal Bopaiah The Street recently released its Q4 and 2013 financials, and reported that it made $43.5 million in subscription revenue in 2013. Total revenues were estimated to be $54.5 million. That means that subscription newsletters and services account for nearly 80% of all revenues for TheStreet. Furthermore, subscription revenues saw a 17.2% increase over last year, primarily due to the company’s acquisition of TheDeal and DealFlow according to TheStreet. Also of note was the fact that TheStreet…

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Revenue Estimates for 10 Noteworthy Subscription Sites, from Amazon to World of Warcraft

FInance, News / Minal Bopaiah

By Minal Bopaiah The online subscription industry is booming, especially for the giants in the industry. Our 2013 Online Subscription Benchmark Report estimated that the industry generates more than $18 billion in revenue a year, but today, I wanted to take a look at some of the 10 most noteworthy sites. (Members of Subscription Site Insider can download a table of subscription revenue estimates for more than 50 subscription content sites.) The following list summarizes estimated subscription revenues…

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Facebook’s Acquisition of WhatsApp Points to Future Subscription Services for Communication

FInance, News, Subscription Apps / Minal Bopaiah

By Minal Bopaiah Perhaps you’ve heard that Facebook just bought WhatsApp for $19 billion. But did you know that WhatsApp, unlike most social media and teen-popular sites, has a paid subscription model? For those of us unfamiliar with WhatsApp, the site and service offers mobile messaging across mobile device platforms without having to pay SMS fees. Thus, while WhatsApp is the #2 social messaging app on smartphones in the US, it’s often #1 in other countries, like…

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Case Study Lessons: Work with Group Subscribers to Engage Users But Reduce Costs

Business Strategy, News / Minal Bopaiah

By Minal Bopaiah Boardroom Insiders makes the majority of its revenues from group subscription sales, but at least a third of its revenue comes from requests for bespoke projects. The site provides in-depth profiles on executives at the Fortune 500 and beyond for marketing and sales professionals, but often subscribers need profiles for senior executives in private or global companies, or divisional directors at larger corporations. In order to meet this need, Boardroom Insiders will offer custom profiles…

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Boston Globe Moving to Metered Paywall Strategy

News, Subscriber Acquisition / Minal Bopaiah

By Minal Bopaiah Unlike The Washington Post, The Boston Globe’s new owner John Henry has kept a rather low profile since acquiring the site last summer. But a profile in Boston Magazine reveals that his presence has helped push a strategic overhaul of the publication. In 2011, The Globe adopted a two-site solution, keeping Boston.com free while installing a hard paywall on BostonGlobe.com. That move led to dwindling revenues for The Globe, which was sold for…

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Insight to drive subscription growth

Minal Bopaiah

5 Ways to Create Value for Digital Subscriptions

Direct Traffic More Valuable to Subscription Sites than Social Media and Search Traffic

Case Study Lessons: Delay Identifying Your Target Audience When Launching Subscription Apps

Bemobi Offers New Alternative to Subscription Payments in International Markets

3 Overlays Subscription Sites Can Swipe to Increase Email Opt-Ins

TheStreet Made $43.5 Million in Subscription Revenue in 2013

Revenue Estimates for 10 Noteworthy Subscription Sites, from Amazon to World of Warcraft

Facebook’s Acquisition of WhatsApp Points to Future Subscription Services for Communication

Case Study Lessons: Work with Group Subscribers to Engage Users But Reduce Costs

Boston Globe Moving to Metered Paywall Strategy

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