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Russell Perkins

Can You Over-Monetize a Data Product?

Data and IoT, News, Product Development, Revenue and Sales, Subscriber Only /

Just because you can add advertising or other ways to monetize your data, doesnt mean you should. Consider the online real estate listings databases, many with lots of advertising embedded in and around each listing. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, discusses if the extra revenue is worth the distraction, confusion and possible annoyance of a target customer, potentially worth thousands, tens of thousands, or more to the listing broker.

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Rating the Professionals: Can We Overcome Consumer Bias and Lack of Knowledge?

Business Strategy, Data and IoT, News, Product Development, Subscriber Only /

Online rating systems are ubiquitous and powerful. But not everything is easy to rate. Restaurants and hotels are pretty easy. Rating professionals, not so much. There is an urgent need for consumers to get better insight into lawyers, doctors, and other professionals. But there are two major complicating factors it: consumer know-how about the professionals profession and personal relationships with the professional. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, explains why its been so much harder for rating sites for professionals to take hold and some emerging solutions to overcome those challenges.

Rating the Professionals: Can We Overcome Consumer Bias and Lack of Knowledge? Read More »

Centralizing Data: Understanding and Leveraging a Paradigm Lost

Business Services, Business Strategy, Consumer Services, Data and IoT, News, Revenue and Sales, Subscriber Only /

The operative paradigm in almost all forms of publishing is to centralize information.Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, this week discusses that challenges of centralizing data, users and distributing information as a business model.

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Reviewing an Imperfect Model

Business Services, Business Strategy, Consumer Services, Controlled Circulation, Data and IoT, Free Subscription, News, Product Development, Subscriber Only /

In Russell Perkin’s latest column, he explores the strategy, challenge and opportunity of a using a ratings business model. Those who benefit most from they dont want to pay for them. The platforms themselves dont want the cost and hassle of vetting reviews. And businesses dont want to advertise in a place where they cant control the message. Yet, opportunity knocks for someone who can cut through these challenges.

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Can you create a profitable business from introductions?

Auto-renew Subscription, Business Services, Business Strategy, Data and IoT, Free Subscription, News, Subscriber Only /

Making introductions between buyers and sellers can be a great business model if you have the right mix of high-value purchases that a buyer only needs periodically. Russell Perkins, Subscription Insider Guide to Data Strategy and Managing Director of the InfoCommerce Group, explains if you have the right fundamentals in your market that a business model that provides introductions may be a good opportunity for your business.

Can you create a profitable business from introductions? Read More »

The Next Data Gold Rush: Internal Data

Business Services, Data and IoT, News, Revenue and Sales, Subscriber Only /

Finding internal company datasets isnt easy, but as the concept of turning internal data into dollars gets more visibility, companies will start to actively look for potential licensees. Russell Perkins, Subscription Insider Guide to Data Strategy, urges publishers to stay alert for these opportunities and be prepared to move quickly because licensed internal company data could be the next data gold rush.

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Creating a Powerful Product When You Know More Than You Can Tell

Business Strategy, Data and IoT, News, Product Development, Subscriber Only /

When a company builds its business model based on specific data knowledge of companies and markets, it’s critical for their business model to successfully walk the thin line ethically between public information and inside information. Russell Perkins, Subscription Insider Guide to Data Strategy, explores two approaches and how the potential to misuse information continues to cast a pall over another otherwise strong business model of “expertise” services.

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8 Reasons Why You Should Not Productize Your Data

Business Strategy, Data and IoT, News, Product Development, Subscriber Only /

Not every new business can create value from the incidental data it generates. Those that do represent the exception, not the rule. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, outlines 8 reasons why these data opportunities may not be as strong as the entrepreneurs behind them would like to believe.

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