Russell Perkins

BitSight: A lesson in leveraging public data

A Boston-area start-up calledBitsightis pulling in investor money so quickly, a total of $95 million, that it doesnt know what to do with it all … yet. And what does Bitsight do, to justify this level of investment? It examines company websites, evaluates them for the quality of their website security, and assigns them a rating, much like a credit score and all with public data. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, explains.

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Ratings and Rankings: An Opportunity for Data Publishers, Even in Crowded Markets

Just because you are not first to market with the rankings for your industry, there may still be a solid opportunity for you. Russell Perkins, our Subscription Insider Guide to Data Strategy, outlines the opportunities that exist for launching ratings and rankings for your market.

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Eye of the Beholder: Geofeedia, Law Enforcement and the ACLU

Geofeedia recently was negatively highlighted in a report by the ACLU for selling to law enforcement agencies a crowd surveillance tool that mixes geolocation with social media sentiment analysis. Russell Perkins, Subscription Insider Guide to Data Strategy, explains why this situation is very relevant to all data publishers.

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A Bridge Too Far: Should Governments Get Into the Business of Selling Data?

Under the broad label of open data, governments around the world are opening up increasing numbers of fascinating and often valuable datasets to public access. Russell Perkins, our Subscription Insider Guide to Data Publishing Strategy, explores why Government moving into the business of selling commercial data products, however well intentioned, is a bridge too far.

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A Perfect Go-to-Market Strategy Gone Bad

Just eight days after RentLogic rolled out a new ratings system for rental properties, their key partner pulled the plug and ended the deal, reportedly after receiving strong pressure from landlords. Russell Perkins, Subscription Insiders Guide to Data Strategy, outlines how a seemingly perfect go-to-market strategy for this new data product went terribly wrong.

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Turn Your Data Into Finished Products

Data-software integration is great, but in the majority of cases, publishers are simply helping their customers better manipulate their data. But theres a whole additional level of value that can be created by turning your data into finished products. Russell Perkins, our Subscription Insider Guide to Data Strategy, discusses how to create products that may be hidden in your data.

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Can you replicate Credit Score-like data for your industry?

Theres little doubt that credit scoring was a brilliant innovation, but is it so specialized it cant be replicated elsewhere? Well, it appears that creative data types are seeing scoring opportunities everywhere these days. Russell Perkins, our Subscription Insider Guide to Data Strategy, discusses credit scores and opportunities for scoring data for other industries.

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eBay Revamps its Search (and Revenue) by Adding Structure

These days, anyone can aggregate giant pots of data. But increasingly, value is being created by making these pots of data more accessible by adding more structure. Russell Perkins, our Subscription Insider guide to Data Strategy, discusses how eBay, the giant online marketplace/flea market, is reacting to lackluster growth in an interesting way: with a new focus on structured data. The goal, simply put, is to make it easier for users to find merchandise on its site.

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If What3Words is successful, you are getting a new postal address

What3Words is mapping every inch of the planet and assigning a unique three-word identifier to each and every 3-meter by 3-meter square area. Its data is designed to be used for aid programs, postal services (especially where) where no neat systems like ZIP-codes exist, and more. Russell Perkins, our Subscription Insider Guide to Data Strategy, introduces and explains this unique data company and its unique mission to change addressing as we know it.

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Proposed Bill Puts the OPEN in Government Data (and for B2B Publishers)

Russell Perkins, our Subscription Insider Guide to Data Strategy, is excited about the OPEN Government Data Act. And why not? This proposed bill will mandate that all federal government agencies make all of their datasets immediately available for public use, subject only to a handful of exceptions.

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