The 50% Solution
A whopping 61.5% of web traffic is non-human, and it is distorting your analytics. Russell Perkins explains why this is important.
Looks Matter
Square, a manufacturer of a payment processing device that allows small merchants to accept credit cards, went public recently. Russell Perkins explores the fact that presentation means everything.
Bad Data, Specious Claim
The U.S. Supreme Court began hearing arguments this week on a case about the dissemination of incorrect information online. The results of the case may have huge implications for data publishers.
Bad Data, Specious Claim Read More »
Models of Excellence 2015
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products – both new and established – that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
Models of Excellence 2015 Read More »
Say What You Want!
A recent bill introduced in the United States Senate called the Consumer Review Freedom Act, which would outlaw non-disparagement clauses for online reviews.
Say What You Want! Read More »
Behavioral Leads Plus Deep Data Equal Sales Nirvana
INSIDER Guide Russell Perkins looks at the proliferation of the behavioral sales lead, created when an individual takes one or more actions that are associated with pre-purchase research.
Behavioral Leads Plus Deep Data Equal Sales Nirvana Read More »
The Great e-Book Conspiracy
INSIDER Guide Russell Perkins talks about a conspiracy of book publishers who are trying to steer the public away from purchasing ebooks and back toward traditional printed books.
The Great e-Book Conspiracy Read More »
Ad Blocking in Perspective
INSIDER Guide Russell Perkins thinks that as Apple moves to allow ad-blocking software, we’re all just collateral damage in the battle between Apple and Google as they seek to limit each other’s advertising revenue.
Ad Blocking in Perspective Read More »
Big Data: The Power of Plug and Play
INSIDER Guide Russell Perkins discusses the launch of a new service from InsideSales.com that reflects a larger trend of data providers tapping into cloud-based plug-and-play datasets and analytical tools to enhance their own products.
Big Data: The Power of Plug and Play Read More »
Another Kind of Data Harvesting
INSIDER Guide Russell Perkins reviews how businesses are applying farm data for their businesses and monetizing it many different ways.
Another Kind of Data Harvesting Read More »
