When it comes to information, is faster always better? As information users, we all want to have the freshest possible information possible on which to base our decisions. Russell Perkins explores how and why businesses have learned the hard way, while everyone wants up-to-the-second accuracy and currency in their data, not everyone is willing to pay for it.
In order to continue growing and avoid becoming a standalone reference product, LinkedIn needs to build ongoing user engagement.
LinkedIn’s New Corporate Directory Read More »
Russell Perkins looks at ratings systems and how they are important in a data-driven world.
Some are wondering how there might be some way to compete with LinkedIn. Russell Perkins explores some of the possibilities.
Taking on LinkedIn Read More »
Real estate listing site Zillow has grown to a monster market capitalization of $5 billion dollars, but a little-known fact is that it launched without an advertising budget, and relying instead on its advanced technology and word-of-mouth for its rapid growth.
How Zillow Spends Zero on Advertising Read More »
Many micropayment sites have arrived on the scene with much aplomb – and have promptly disappeared. INSIDER Guide Russell Perkins looks at the problems associated with starting these types of businesses.
The Macro Problems with Micropayments Read More »
Over the last 30 years, call data collecting hasn’t changed much until a new company called Convirza appeared on the scene.
Tapping Into Phone Data Read More »
Pandora and upstart music discovery service 8Tracks seek to help users find new music, but in very different ways.
Despite the the ready availability of great targeting data in the digital marketing era, advertisers and their agencies still put more emphasis on quantity than quality.
Value Versus Volume Read More »
In terms of design, the Apple App Store leaves a lot to be desired. Apple seems to have the repository side of things figured out, but certainly not the search function.
App Store or App Storage? Read More »
Convert. Retain. Grow.
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