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PlayStation’s Subscription Gaming Service to Add Streaming Video On-Demand

Entertainment and Streaming, Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah Sony PlayStation will be adding video streaming to its subscription gaming service, according to MediaPost. In a YouTube video the company posted (Note that conversion button in the top left corner on Sony’s “press release” video!), PlayStation announced that its goal is to have its video gaming subscription service available on tablet and phones. Currently, subscribers can stream video games to multiple Sony devices and play without downloading or owning the games. PlayStation Now (the name of…

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Managing Chase’s Re-Issuance of 16 Million Debit and Credit Cards in 2014

Best Practice and How To, Subscriber Only /

Chase has decided to change 16 million MasterCard debit and credit cards to Visa, which in turn requires new credit numbers for each card. That means subscription sites are likely to see an increase in card declines at renewal. Payment processing expert Paul Larsen tells you the best way to deal with this change, which can potentially have a serious impact your retention rates and revenues. Plus, discover three alternate ways small- and medium-sized subscription sites can handle this transition.

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ALERT! Chase to Re-Issue 16 Million Credit and Debit Cards in 2014

FInance, News, Payment Processing /

By Minal Bopaiah Chase is about to throw a major wrench in your retention program. According to payment processing expert Paul Larsen, Chase has entered into a strategic partnership with Visa and will be changing all of its customers over from MasterCard to Visa. That means that 16 million current MasterCard users will receive new cards with new account numbers from Chase over the next year. That averages to more than one million cards re-issued each month! And while…

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Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch

Business Strategy, Case Studies, Data and IoT, News, Product Development, Subscriber Only, Subscription Business Marketing, Technology /

In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch’s Disrupt NY. By winning that contest (and $50,000 in seed funding), Enigma’s visibility exploded, gaining the site 10,000 opt-ins for its free trial without any SEO whatsoever. In this exclusive Case Study, CEO Jeremy Bronfman spoke to us about how the site is on track to garner 7-figure revenues entirely from subscriptions, the hidden market for APIs, and the downside of massive publicity and broad appeal when it comes to conversion.

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Leverage Twitter Advertising to Drive Traffic and Sell More Subscriptions

Best Practice and How To, Subscriber Only /

Social media is a great way to augment your acquisition marketing, and Twitter is an especially good platform for subscription sites targeting specific audiences. In this How-To, we explore when and which types of subscription sites can benefit from advertising on Twitter, either through Promoted Tweets or Promoted Accounts. Discover what audiences are more easily engaged on Twitter, how you’ll be charged, and how to measure the impact of your campaigns. Plus, we include 3 Case Study Examples from The Financial Times, World Politics Review and Hubspot.

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B2B Travel Database Makes 7 Figures by Being Better Than User-Generated Travel Review Sites

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, News, Product Development, SaaS and Cloud Services, Subscriber Only /

Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing customizable reports to travel agents in the US and Canada. We spoke with Tom Cintorino, EVP Digital Media, about how travel42 created a site and content with a better value proposition than the free, user-generated travel reviews out there, as well as how the site acquires new subscribers through marketing deals with travel consortia. Plus, find out how the site is getting an 87% retention rate and selling site licenses with tiered pricing.

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The Basics of A/B Testing for Subscription Content

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Data and IoT, Learning and Training, Magazines, News, Newsletters, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Perhaps you’ve been told you should be “testing” to discover how to optimize your site for conversions and subscription sales. But do you have enough traffic to test? And how do you know what to test? Or if your tests are scientifically sound? In this brief How-To, we asked testing expert Justin Rondeau of WhichTestWon to explain the basics of A/B split testing so that you can test with confidence and interpret your results wisely. Plus, discover the most popular testing tools, and alternative data-driven tactics for sites without enough traffic to test.

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10 Proven Tactics to Sell More Group Subscriptions

On-Demand Webinars, Revenue and Sales, Subscriber Only /

Group subscriptions are an awesome revenue generator, and usually have high renewal rates (like 90% of higher!). So in this 18-minute video, Editor Minal Bopaiah takes you through 10 proven tactics that will help you sell more group subscriptions and site licenses, all pulled from our exclusive Case Studies! Learn why you should offer multi-user trials, how to mine your database smartly, upselling existing clients into bigger accounts, and much, much more!

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CharityCAN Makes 6 Figures with Traditional Sales Approach for Innovative Fundraising Database

Case Studies, Subscriber Only /

When Publisher Anderson Charters bought Canadian Donor’s Guide in 2002, he knew the directory world was changing. Thus, in 2008, he launched CharityCAN, an online database incorporating the data from the Canada Revenue Agency and other sources for fundraising organizations and non-profit professionals looking to conduct prospecting research. In this exclusive Case Study, Charters and Associate Publisher Alison Stoneman spoke with us about how the site sells high-priced subscriptions by mining its own database and placing traditional outbound sales calls. Plus, learn the right (and wrong) way to develop an online B2B lead nurturing campaign and set up a conversion funnel for group subscriptions.

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Benchmarks Set the Standard

News, Paywall /

This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathosue, gave a killer presentation at our Subscription Site Summit on how this professional development site for teachers optimizes member engagement. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content…

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