Author: Subscription Insider - Page 27

Benchmarks Set the Standard

This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathosue, gave a killer presentation at our Subscription Site Summit on how this professional development site for teachers optimizes member engagement. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content…

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Prices are Important

News, Paywall / Subscription Insider

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages,…

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HOW-TO: Create Effective Online Surveys and Boost Response Rates

News / Subscription Insider

When you’re conducting online surveys, whether it’s for market research, customer satisfaction polls or other ends, there are a number of best practices that can help boost your response rate and produce more dependable findings. In this How-To, we outline what you need to keep in mind, from survey creation to dissemination to data collection — all with an eye on making analysis easy. Discover 10 best practices to creating useful surveys, the 3 types…

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Save Time with Creative Briefs for Marketing Campaigns [Includes Sample Template!]

Best Practice and How To, Subscriber Acquisition, Subscriber Only / Subscription Insider

Creative Briefs result in lots of efficiencies when executing on a multi-channel marketing campaign. In this brief How-To, we review the essential components of a Creative Brief and how you can create one in no time with our downloadable template. Plus, we include a sample Tactical Blueprint so that you can go from concept to execution with little effort!

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IndiaProperty.com Generates Both B2B and B2C Revenues from Its Real Estate Listings Site

Business Media and Publishing, Business Strategy, Case Studies, Consumer Media and Publishing, Data and IoT, News, Product Development, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps / Subscription Insider

Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell subscriptions on both its B2B and B2C sides, in part because of its good fortune of launching during a boom in India’s real estate market. CEO Ganesh Vasudevan spoke to us about how the site is selling individual and group subscriptions to construction companies and real estate sellers, as well as upselling consumers into AssistedProperty.com, a search service that helps Indians living abroad vet and buy property in India. Plus, given Vasudevan’s experience with dating sites, this is a great Case Study for anyone interested in A/B test results on page design and button color, or how to maximize SEO and SEM.

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Marketing Live Events: 3 Must-Haves, 6 Best Practices, 5 Advanced Tactics to Sell More Tickets

Best Practice and How To, Business Strategy, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only / Subscription Insider

Any smart subscription site owner knows the need to diversify revenues — and live events can perform double duty by providing strong branding and marketing opportunities while also generating revenue. But only if you can get the word out. Our HOW-TO: Program Events, from Market Research to Speaker Management is an in-depth discussion of how to target an audience, manage speakers, and program and brand an event. In this How-To, we focus on getting butts in seats through 3 marketing must-haves for any live event (including specific website features), 6 best practices for pre-event marketing, and 5 advanced tactics for selling tickets. We also review the 4 reasons to host an event, the 5 types of events, and 4 post-event marketing reminders.

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Mixergy Monetizes Video Interviews and E-Courses with Membership Model

Business Media and Publishing, Business Strategy, Case Studies, Learning and Training, Memberships, News, Product Development, Subscriber Acquisition, Subscriber Only, Technology / Subscription Insider

After Andrew Warner sold his start-up in his twenties for millions, he found that he enjoyed educating other budding entrepreneurs about how to succeed. After a failed attempt to start an events business, Warner turned to video interviews and e-courses, and quickly discovered that subscriptions were the best business model for his new site, Mixergy.com.

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Exit Strategies for Subscription Sites

Mergers and Acquisitions, On-Demand Webinars, Subscriber Only / Subscription Insider

Sometimes a subscription or membership site dies — either because of a dwindling audience (where are the trade pubs for street sweepers and switchboard operators these days?) or for other operational reasons. But what do you do with existing subscribers if you decide to close shop? In this 15-minute On-Demand Video, Insider Editor Minal Bopaiah chats with Nancy Brand, Director of Operations at Chartwell about the options subscription sites have when closing shop.

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Create Effective Online Surveys and Boost Response Rates: 10 Best Practices and 6 Tactics

Best Practice and How To, Business Operations, Customer Service, Subscriber Acquisition, Subscriber Only / Subscription Insider

Create Effective Online Surveys and Boost Response Rates: 10 Best Practices and 6 Tactics Read More »

How Bunny Slippers Helped SimpleK12 Build a $4 Million B2B eLearning Site

Business Strategy, Case Studies, Learning and Training, News, Product Development, Revenue and Sales, Subscriber Only / Subscription Insider

This past April, SimpleK12’s Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site for teachers optimizes member engagement. We thought the information was so valuable, we wanted to re-publish it here, along with new information on the site’s multi-channel marketing strategy for both individual and group subscription sales. We caught up with Greathouse and CEO Michael Werner to get the site’s inside tips on using gamification and social media strategically (there’s a YouTube loophole you don’t want to miss out on!), as well as how Webinar non-attendees are the site’s best leads!

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Insight to drive subscription growth

Subscription Insider