World Politics Review sends email blasts full of third-party links. Find out why this has been one of the site’s best conversion and retention tactics!
World Politics Review Uses Email Newsletters for Lead Generation & Aggregation Read More »
In a field driven by headline events and not at all lacking for opinions, World Politics Review (WPR) has built a rapidly growing business selling in-depth analysis of world events, marrying quality content with a hard paywall–a unicorn for international news. In this in-depth Case Study, Publisher Hampton Stephens tells Insider how the site lets new visitors bypass the paywall by white-listing domain names instead of installing a meter, sells group subscriptions to academic institutions through an affiliate partnership with EBSCO Host, and retains subscribers through a unique content aggregation method. Plus, lots of vendor recommendations and reviews!
World Politics Review Finds a Way to Make International News Pay, Without a Meter Read More »
TV Sports Markets (TVSM) started a newsletter business in 1997, and has been able to thrive while transitioning to a digital-only (PDF) edition in 2008. Chief Executive Julian Turner spoke with us about how the TVSM generates 7-figure revenues by selling only group subscriptions –despite having a less than optimized site. Plus, learn about TVSM’s tiered pricing system, how it adds subscribers by data-mining its existing subscriber base, and its plans to adapt to market changes. This is a great Case Study for any B2B sites looking to sell more group subscriptions or create a lucrative PDF e-newsletter business.
TV Sports Markets Generates 7-Figures with Group Subscriptions to PDF Newsletters Read More »
Recommendation engines — also called paid discovery — are making it easier for online publishers to target audiences who have already expressed some interest in a topic. In this How-To, we explain the three types of recommendation engines out there, list five reasons you’d want to use them, and warn you about the four possible problems subscription sites can have with them. Plus, we’ve created a super handy comparative table of the three major vendors in this space — Outbrain, nRelate and Taboola. This How-To is equally relevant to B2B and B2C sites, as well as text-heavy and video content, so discover how you can boost traffic to your site by up to 12% today!
Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off. The Week has been able to transition a substantial portion of its print subscribers to digital subscriptions through tablet and mobile apps — without making any of its premium content free on its website or putting up a meter or paywall of any kind. Head of Direct Marketing Abi Spooner spoke to us about how The Week is acquiring digital subscribers through email marketing, converting them through free trials, and retaining them through multi-device access.
The Week Avoids Paywall, Transitions to Digital with App Subscriptions Instead Read More »
Did you know that US companies are responsible for collecting and remitting VAT payments to any consumer subscribers in Europe — even if you’re selling digital content? Find out how much you owe and how to set up the most effective system to remit this online sales tax.
Collecting VAT for Online Subscription Sales in Europe Read More »
Text-only emails can have a more one-to-one feel, and can be especially great when presenting existing email recipients with a premium offer.
PR News Text-Only Email Upsells Newsletter Subscribers on Subscription Read More »
If you’ve got loyal subscribers they’ve probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with a Friends and Family discount?
New York Times Encourages WOM with Friends and Family Offer Read More »
A number of legacy and online publications struggle with shifting from free to paid. While this transition is manageable (see specifically our Case Study on TheDay.com), we thought this email from Folio: illustrated both best and worst practices.
How NOT to Announce a Paywall Read More »
There’s a lot of tips out there about email and content marketing, but what if your product is content? In this in-depth How-To, we highlight email marketing best practices for online publishers and other subscription sites that make their money through their premium content. Discover benchmark statistics, the virtues of in-house and third-party lists, great subject line keywords, and how you can best adhere to CAN-SPAM laws. Plus, we list 15 best practices you should observe and 6 advanced steps for the seasoned email marketer. Finally, we offer 16 creative samples to steal from and inspire your next email campaign!
Email Marketing Basics for Subscription Content Read More »
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