Now here’s a great example of how a legacy publication should announce and sell a digital edition. Writer’s Digest didn’t offer it for free, but did create a great email campaign.
Writer’s Digest Upsells PDF Editions for iPad and Tablets Read More »
Text-only emails can have a more one-to-one feel, and can be especially great when presenting existing email recipients with a premium offer.
PR News Text-Only Email Upsells Newsletter Subscribers on Subscription Read More »
Streaming video professional development is all the rage, and Vet Visuals International has been able to capitalize on it on a global level, earning million-dollar revenues. Publisher Andre Romijn spoke to Insider about the site’s complex post-production, why he’s foregone large events for small ones, and how the site is able to retain more than 90% of subscribers. Plus, discover email marketing tactics to grow your list and a few design elements to avoid.
Subscription sites may want to readjust their budgets for paid search soon. The Federal Trade Commission (FTC) just sent letters to the major search engines, warning them to distinguish between natural and paid search results more clearly. The crux of the letter requires search engines to “select hues of sufficient luminosity to account for varying monitor types, technology settings, and lighting conditions.” In short, the pale shading most often employed by search engines is considered insufficient for…
FTC Tightens Paid Search Rules, Includes Guidelines for New Technologies Read More »
While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP of Circulation at The Nation, spoke to Insider about how the progressive weekly, known for its politically-active readership, was able to attract younger subscribers with a targeted free offer for a digital subscription. Not surprisingly, there is a social media success story here, too. This exclusive Case Study also examines The Nation’s entire business model and what news sites determined to serve the public interest can do to ensure financial sustainability. Plus, lots of screenshots and creative samples to inspire your next marketing campaign!
The Nation Grows Digital Audience with Student Offer Read More »
If you’re using behavioral targeting or interest-based advertising, you’ll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this on-demand video, Genie Barton (VP and Director of the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus) presents a clear and concise explanation of how you can be in compliance — from including the right language and opt-out procedures to why transparency helps marketers in the long run.
Behavioral Targeting Regulations Read More »
Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how subscriptions made it possible for the site to continue to thrive despite their reduced growth. Plus, discover the site’s seven conversion tactics, its two methods for acquiring group subscriptions, and one great SEO trick to make featured content stand out in search results.
Structured Credit Investor’s Subscription Revenue Helps It Survive 2008 Crash Read More »
In November of 2012, the Toronto Star launched Star Dispatches, a subscription eBook service. Sandy MacLeod, VP of Consumer Marketing, spoke with us about how Star Dispatches is driving acquisitions through the Toronto Star’s website and existing subscribers, how it’s been able to create a new product using existing employees, and why it chose a $1 a week subscription price. Plus, discover how you can drive subscription sales through your site while still having a presence on Amazon and Apple’s eBook discovery platforms.
Toronto Star Launches Star Dispatches, an eBook Subscription Service for Long-Form News Read More »
Discover a new online marketing technique that can help you sell more subscriptions and increase engagement! Erik Matlick, CEO of Madison Logic, explains how behavioral targeting can augment your email marketing program, making you a true multi-touch, multi-channel marketer. Plus, learn how one behavioral targeting campaign led to a 30% lift in Webinar attendance!
Behavioral Targeting for Subscription Sales Read More »
Group subscriptions for B2B data is not a new thing, and Datamyne is a great example of this, having offered them since 1992 (albeit with modems). CEO Brendan McCahill and Lisa Wallerstein, VP of Marketing & Product Development, spoke with Insider about how the site cleans and standardizes international trade data from countries all over the world and then tailors its subscription packages for each organization, allowing them to charge anywhere from $3,000 a year to $10,000 a month. Plus, discover how the site is driving conversions with a free demo and in-person sales calls.
Datamyne Makes Millions with Site License Sales for International Trade Data Read More »
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