Author: Subscription Insider - Page 32

Introduction to Selling Digital Subscriptions in the UK and Europe

Best Practice and How To, Business Operations, Payment Processing, Regulation and Compliance, Subscriber Only / Subscription Insider

The advantage to online content is that global distribution is logistically easier and far cheaper than any other medium. However, there are still laws, payment processing and marketing considerations to take into account when expanding into international markets. In this Laws & Regulations briefing, we discuss three factors critical to selling subscriptions in the UK and Europe — Value Added Tax, Direct Debit and marketing differences. Plus, find out what laws and regulations may be changing that could affect your bottom line.

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Fast Fitness to Go Converts 11% to Email Opt-In and 2.5% to Paying Subscriber with Timed Offer

Case Studies, Consumer Media and Publishing, News, Subscriber Acquisition, Subscriber Only / Subscription Insider

With a novel concept in a competitive niche, Fast Fitness to Go shows how a subscription site can generate reliable revenue early on compared to most online start-ups. Founder Shay de Silva spoke with us about the key factors in creating downloadable exercise videos for traveling professionals, what Wordpress plugins have helped her push conversions, and why she’s pursuing group subscription opportunities for her B2C site. Plus, learn how the site converts 11% of visitors to its email list and 2.5% to paying subscriber.

Fast Fitness to Go Converts 11% to Email Opt-In and 2.5% to Paying Subscriber with Timed Offer Read More »

30 Great Call-to-Action Buttons

On-Demand Webinars, Subscriber Acquisition, Subscriber Only / Subscription Insider

Need some color and copy inspiration to boost your online subscription sales? Subscription Site Insider Editor Minal Bopaiah will take you on a tour of the 30 best buttons she’s seen — some of which were featured in Insider’s 2013 Benchmark Report, and some entirely new! You’ll get creative inspiration for getting email opt-ins, converting trial-takers, buttons for house ads, selling online subscriptions, selling event tickets, and upgrading existing subscribers!

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Profit-Savvy Digital Rights Management Best Practices

Best Practice and How To, Business Strategy, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Technology / Subscription Insider

Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we explain the two competing consumer behaviors that threaten any DRM strategy and help you craft a DRM policy that’s customer-friendly and profit-savvy. Discover the five best practices for DRM and how it applies to three major niches — news, entertainment and business information.

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PitchBook Generates $12M-$15M through VC and PE Information Database

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, News, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only / Subscription Insider

Directories and databases can be one of the most lucrative online subscription businesses, especially for B2B information. In this Case Study, John Gabbert, CEO & Founder at PitchBook, spoke to us about how the site gets its killer content, pricing group subscriptions, and the downloadable reports that are their best lead gen device for live demos.

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Advanced SEO Tactics for Subscription Sites

Best Practice and How To, Subscriber Acquisition, Subscriber Only / Subscription Insider

Once you’ve explored our SEO Toolkit and gotten the basics down — site requirements, keyword research and link building — then it’s time to explore ancillary activities that can further improve your search results. In this How-To article, we discuss four new developments that can affect your SEO and discoverability on the Web: Facebook’s new Graph Search (which is a serious threat to Google for some search activities), YouTube video tags, Google+ and authorship tags, and Bing/Yahoo differences in optimization.

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Telemarketing for Online Subscription Sales

Business Operations, On-Demand Webinars, Revenue and Sales, Subscriber Acquisition, Subscriber Only / Subscription Insider

Wondering if old-school telemarketing tricks will help you sell online subscriptions? The answer is Yes! and industry veteran Randy Greenberg will tell you how in this 50-minute video. Find out how telemarketing can support lead gen efforts, especially for B2B sites, why telemarketing is great for saving form abandons or converting trial-takers, how to evaluate whether your potential sales will justify the cost of telemarketing efforts (and when NOT to use telemarketing) and what you should do after hanging up the phone. This is a great instructional video for both B2B and B2C sites!

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HDI Keeps Membership Organization Going with Online Training and Local Offline Events

Business Media and Publishing, Business Strategy, Case Studies, Memberships, News, Product Development, Subscriber Acquisition, Subscriber Only / Subscription Insider

How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free? Help Desk Institute (HDI) evolved its membership model for the online space not just by providing digital content and Web-based certification for IT support and help desk professionals — it also launched successful in-person events and 63 local chapter meetings, providing a benefit social media can’t. Managing Director Craig Baxter spoke to us about how these local volunteer chapters extend account lifetimes, and how events, trainings and subscriptions all cross-sell one another.

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Ten Steps To Get Your Subscription Site Ready for Acquisition

Best Practice and How To, Subscriber Only / Subscription Insider

When you’re looking to sell or merge your subscription content business, there are a number of things you can do to make your site a more attractive acquisition and forestall future problems during the integration phase. In this How-To Infographic, we detail ten “best practice” steps on the long and winding road of acquisition, with a focus on the unique aspects of the subscription and paid content industries. Click through to see the full image.

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Popular Science Profits from iPad App, But Struggles to Get Marketing Data

Case Studies, Consumer Media and Publishing, Magazines, News, Product Development, Subscriber Acquisition, Subscriber Only, Subscription Apps / Subscription Insider

In 2010, Popular Science was one of the first consumer magazines to launch an iPad edition and has made more than $1.5 million from it to date. In this in-depth Case Study, Robert Cohn, Consumer Marketing Director at parent company Bonnier, reveals the many lessons learned from abandoning a free trial model for a composite prototype model that converts better, to the frustrations of getting data from Apple. This Case Study also includes tips and tricks for publishing and pricing tablet editions for Nook, Kindle, Android devices and Zinio. If you’re remotely interested in tablet publishing, this is the a must-read!

Insight to drive subscription growth

Subscription Insider