Author: Subscription Insider - Page 33

Profitable Subscription Websites: How to Build and Improve Them

Business Operations, Business Strategy, On-Demand Webinars, Payment Processing, Product Development, Revenue and Sales, Subscriber Only, Subscriber Retention, Technology / Subscription Insider

Insider Editor Minal Bopaiah was recently a guest speaker on a Webinar for the Specialized Information Publishers Association (SIPA), titled “Profitable Subscription Websites: How to Build and Improve Them.” Watch this playback to learn about the strategy involved in creating an online subscription business. Includes tips on hiring, payment processing, tech requirements and management and content creation. GenomeWeb Publisher/COO Greg Anderson is also a guest speaker on this Webinar hosted by Dan Brown of Xponential Publishing Consultants.

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Find Keywords That Promote Lifetime Value, Not Just Subscriber Acquisition

News, Subscriber Acquisition, Subscriber Retention / Subscription Insider

We all know how important keywords are for SEO, and thereby subscriber acquisition. But is that the only function they serve? Peter Figueredo, Founding Partner at Netx, says no. He advocates for the use of keywords that promote lifetime value for your subscriptions. And that may mean abandoning your most popular keywords. For example, a B2C medical site may find that “swine flu” gets them the most traffic, but “flu remedies” gets them the highest conversion. But…

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Reaching the ‘Buy Later’ Crowd with Multiple Paid Content Products

Business Media and Publishing, Business Strategy, News, On-Demand Webinars, Paywall, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only / Subscription Insider

Do you have more than one subscription or information product to sell? Wondering how to maximize revenues off multiple offerings? Then this is the video for you. Discover how a $39.99 paid trial and backing off helped Zacks Investment Research increase overall revenues. Steve Reitmeister, EVP at Zacks, also discusses when you should offer lifetime memberships and for how much.

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Megawatt Hour Disrupts Subscription Pricing With Percentage-Based Monthly Plans

Business Strategy, Case Studies, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing / Subscription Insider

While there are plenty of subscription site launches in recent months, we liked Megawatt Hour for its smart approach and use of existing industry data. Co-Founder Deirdre Lord spoke to us about why the site developed a percentage-based subscription plan that’s familiar to professionals in the energy purchasing industry. Plus, discover when to follow up a lead gen tactic with an email and when to call the prospect directly.

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Business Management Daily Uses Webinar Trainings to Upsell Database Subscriptions

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, News, Newsletters, Paywall, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Technology / Subscription Insider

Online training can be the bread and butter of many industry and professional development sites. Business Management Daily (BMD) has capitalized on this by tying subscription database trials to one-off Webinar trainings. Publisher Adam Goldstein spoke to us about how the site generates seven-figure revenues through a multi-faceted conversion process. Plus discover why display ads may be better than overlays for free product lead generation.

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Subscription Site Critiques

Business Media and Publishing, Consumer Media and Publishing, News, On-Demand Webinars, Product Development, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only / Subscription Insider

Looking to revamp your site and improve conversions? Watch as Justin Rondeau, Editor of WhichTestWon, and Insider Editor Minal Bopaiah critique seven subscription websites. You’ll learn conversion page design tricks, copywriting tips and general best practices, all of which can help you sell more online subscriptions and increase revenues!

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Surfline Turns Weather Updates into a 7-Figure B2C Subscription Business

Business Media and Publishing, Business Strategy, Case Studies, Consumer Media and Publishing, News, Product Development, SaaS and Cloud Services, Subscriber Only / Subscription Insider

Surfline started out as a pay-per-call telephone service, providing surf conditions to surfing enthusiasts, but entered the Internet age in 1995 with live HD streams of surf breaks. Vice President of Subscriptions and Product Marketing George Roletter spoke to us about how Surfline has used A/B testing to get 30% of visitors who enter the trial funnel to convert. Plus, discover how this B2C site is able to retain up to 93% of subscribers!

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Surfline Promotes Premium Subs to Trial Abandons

Best Practice and How To, Consumer Media and Publishing, News, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only / Subscription Insider

Surfline is a B2C site for surfing enthusiasts that offers a 15-day free trial to prospects. By splitting its trial conversion process into four steps, the site is able to market to trial prospects who abandon the cart by asking for an email address in the first step. .

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How Subscription Sites Can Get Account Updater Even When A Payment Processor Denies Having It

News, Payment Processing, Subscriber Retention, Technology / Subscription Insider

One of the strongest retention tactics we recommend is to use Account Updater in your payment processing so that you can automatically update expired credit cards. However, one of the most frequent complaints we hear from readers is that a vendor known to carry the Account Updater enhancement completely denies having it — or even sometimes knowing what it is. Subscription Site Insider decided to get to the bottom of this. For those of you who aren’t familiar…

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What Subscription Sites Need to Know When Switching Payment Processors

Best Practice and How To, Business Operations, Payment Processing, Subscriber Only / Subscription Insider

Change can be hard…especially when it involves payment processing and integrated SaaS systems. But changing your payment processor could make a big difference to your bottom line. In this How-To article, we help you decide if (and when) you should change payment processors, what to look for in your new processor, and how to plan for the transition. Plus, find out why many of you have been stymied when inquiring about Account Updater!

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Insight to drive subscription growth

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