Author: Subscription Insider - Page 34

Subscription Site Zacks Investment Research Looking for Marketing Manager

Zacks Investment Research, a Chicago-based subscription and financial information publisher, is looking for an online marketing manager to head up a number of service lines. This position will reside within the onsite marketing team, which includes managers, writers, designers, developers and more. The ideal candidate will have 7+ years of online marketing experience either on the client or advertising agency side. Preferable if experience includes: finance, banking, investments, or like verticals. Job responsibilities will include: Strategic leadership…

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IAC Acquires Subscription Site Tutor.com

Business Strategy, FInance, News / Subscription Insider

IAC, the parent company of Match.com and Newsweek/The Daily Beast, announced this week that it has acquired subscription site Tutor.com. Terms of the deal were not disclosed. Tutor.com is an online subscription and eLearning site that connects more than 3,000 educational professionals with students who need help in highschool and college-level coursework. The site is positioned as a B2C company selling directly to students and parents, but in fact, 90% of the company’s business comes from…

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How to Bundle (or Unbundle) Print and Online Subscriptions in 2013

News, Subscriber Acquisition, Subscription Apps / Subscription Insider

While almost a quarter of Americans are reading eBooks, the Pew Research Center also reported that e-reading is shifting from dedicated e-readers to multipurpose tablets. That means that online publishers may be at an advantage, since evidence also suggests that tablet users prefer Web-based content to apps. Therfore, paywalls sites may be uniquely positioned to take advantage of this shift in consumer behavior, more so than publications that are simply print and tablet-based. At the same time,…

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Price Testing Results from Subscription Sites

Business Strategy, On-Demand Webinars, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only / Subscription Insider

There are two ways to increase your subscription revenues — increase your subscriber numbers or raise your price. Find out how to do both in this 30-minute video with Chris Oyolokor, VP of Marketing at Idea Incubator, who covers three great tests on trial durations, free vs. paid trials, and how monthly vs. annual pricing affects your revenues.

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Stanford Social Innovation Review Makes $1 Million Catering to Emerging Niche

Business Media and Publishing, Case Studies, News, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Technology / Subscription Insider

Stanford Social Innovation Review (SSIR) made $1 million last year by catering to the growing number of professionals interested in social innovation. Publishing Director Regina Starr Ridley shared how the 5-person staff has optimized its revenues by mimicking The Economist’s pricing and subscription plan structure and by upselling Webinars through annual-access packages. This Case Study also includes great screenshots and creative samples of how to optimize subscription conversion through tabs, links and offers.

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EB Medicine’s Save Attempt for Cart Abandons

Best Practice and How To, Subscriber Acquisition, Subscriber Only / Subscription Insider

When you’re selling high-priced information products, cart abandons can a common annoyance. See how EB Medicine tries to save those abandons with this email marketing sample.

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StockTwit Uses Simple Design and Graphics to Welcome Registered Users

Sample Library, Subscriber Only / Subscription Insider

While text-only emails can be effective enough for welcome emails and onboarding campaigns, some sites may want something a bit more visually appealing–but without spending a lot of dough. StockTwit does just that with this elegant two-color (gray and green) design with simple graphics that’s sure to engage site users.

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Farmers Only Emails FAQ to Potential Subscribers

Sample Library, Subscriber Only / Subscription Insider

Farmers Only serves a unique market — farmers looking to date other farmers. So it’s natural a lot of potential subscribers would have a lot of questions. Therefore, the site smartly re-purposed its FAQ section as a welcome email to registered users who fail to complete the subscription sign-up.

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Netflix’s Email to Save Trial Abandons

Best Practice and How To, Consumer Media and Publishing, News, Subscriber Acquisition, Subscriber Only / Subscription Insider

In this Marketing Sample, we look at a “save attempt’ email from Netflix. Netflix’s homepage is designed to be one big conversion funnel for its free trial (with credit card). But still, some visitors abandon the form. To save those lost subscribers, Netflix quickly issues a save attempt email.

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