Golf Odyssey Tries to Woo Back Abandoned Prospects
Getting a high bounce rate in your subscription funnel? Why not try a save email like this one from Golf Odyssey.
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Netflix’s Email to Save Trial Abandons
In this Marketing Sample, we look at a “save attempt’ email from Netflix. Netflix’s homepage is designed to be one big conversion funnel for its free trial (with credit card). But still, some visitors abandon the form. To save those lost subscribers, Netflix quickly issues a save attempt email.
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StockTwit Uses Simple Design and Graphics to Welcome Registered Users
While text-only emails can be effective enough for welcome emails and onboarding campaigns, some sites may want something a bit more visually appealing–but without spending a lot of dough. StockTwit does just that with this elegant two-color (gray and green) design with simple graphics that’s sure to engage site users.
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How ArkansasOnline Makes Millions from Paywalled Local News
When the Arkansas Democrat-Gazette put all its local news behind a paywall in 2001, traffic dropped by 30% for three months… but then it rebounded and the site has gone from strength to strength since then. Executive VP for Digital Conan Gallaty spoke with us about the site’s marketing, price tests, and subscription conversion tactics including one of the best-designed paywalls we’ve ever seen on a newspaper site.
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Ad Sales for Paywall Sites
Looking to increase your advertising revenues? In this On-Demand Video, Ryan Dohrn, Founder of 360 Ad Sales, explains the best way to sell digital ad space. He answers common questions, like “Where should I place ads on free content pages?” and “Do banner ads work for niche, paying audiences?” Plus, you’ll learn how to price your ads and how to hire the right person to sell ads on your site!
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GenomeWeb Upsells Site Licenses With Clever 3-User Trial
GenomeWeb started off with a paid trial for single users, but then converted it into a 3-user trial, thereby turning every trial-taker into a site license prospect. Publisher/COO Greg Anderson spoke to us about the site’s clever conversion process, as well as the site’s multi-title pricing strategy. This is a great Case Study for anyone trying to increase its site license sales, especially B2B sites.
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JTS.tv Promotes and Profits from Original Internet TV with a Subscription-Only Model
JTS.tv founded a new network that offers original, online-only television programming exclusively through subscriptions. CEO Carter Mason spoke to us about how the site is curating original content through exclusive and semi-exclusive licensing deals and converting 80% of trial takers to paying subscribers.
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Best Practices in Mobile Email Creation for Subscription Sites
There’s a lot of information out there about mobile email, but how much of it is specific to subscription sites? Justine Jordan, mobile email guru, guides this four-part how-to on optimizing your emails for mobile viewing. Learn which strategy is best for your site, how to design mobile-friendly emails, the Dos and Don’ts of usability, and much. Includes great samples and resources!
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Strategy+Business Turns Free Web Content into Revenue-Generating Apps
Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!
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TheDay.com Launches a Paywall That Keeps Readers and Advertisers Happy
Want to create a paywall, sell thousands a year in online subscriptions, and keep both advertisers and readers happy? Well, read on. The Day’s Director of Marketing & Audience Development Daniel Williams spoke to us about how The Day continues to sustain impressive company revenues – including $100,000 in online subscription sales. Plus, this Case Study contains lessons about membership rewards program, retention marketing, and subscription marketing ideas to inspire every subscription and membership site!
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