Author: Subscription Insider - Page 36

End-User License Agreements for Subscription Sites

Business Media and Publishing, Consumer Media and Publishing, Data and IoT, Learning and Training, News, On-Demand Webinars, Regulation and Compliance, Revenue and Sales, Subscriber Only / Subscription Insider

End-User License Agreements are becoming more prevalent, not only among SaaS providers, but also B2B subscription sites and sites with group sales. In this one-hour video, Attorneys Chad Bowman and Tom Curley take you through the legal aspects of creating a legally-binding End-User License Agreement. They also discuss copyright concerns, working with government entities and foreign subscribers, and what’s the best way to show proof of delivery and/or account activation.

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Eagle Financial Uses Video Landing Pages and Price Testing to Make Millions

Business Media and Publishing, Business Strategy, Case Studies, Consumer Media and Publishing, News, Newsletters, Paywall, Product Development, Subscriber Acquisition, Subscriber Only / Subscription Insider

In addition to classic best practices in marketing, Eagle Publishing’s financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice President and Goup Publisher Roger Michalski shared the Eagle Financial’s counterintuitive testing results and what it’s like to work with independent experts. Plus, discover why video landing pages may be the best conversion tactic since long-letter postal direct mail pieces.

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Optimizing Mobile Sites and Apps for Paid Content —
4 Options, 3 Steps and 10 Design Tips

Best Practice and How To, Subscriber Only / Subscription Insider

Should your subscription site have a mobile presence? If so, should you have a mobile site or create a mobile app (and what’s the difference)? What percentage cut will Apple and Google take from your profits? Just how many people are willing to pay for mobile content? And how do you get them to convert? Find out the answers to these questions, as well as 4 options for a mobile presence, 3 steps to execution, and 10 tips for designing conversion-friendly pages for mobile devices.

Optimizing Mobile Sites and Apps for Paid Content —
4 Options, 3 Steps and 10 Design Tips Read More »

Best Practices for Gift Subscription Offers —
5 Marketing Tips and 3 Operational Tactics

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, News, Newsletters, Paywall, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only / Subscription Insider

Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie’s List and The Wall Street Journal. Here’s how to get your slice of the pie. This quick how-to report outlines five gift subscription marketing tactics as well as three operational factors you’ll have to consider to pull this off profitably. Plus, get inspired by real-life samples from other subscription sites gift offer campaigns.

Best Practices for Gift Subscription Offers —
5 Marketing Tips and 3 Operational Tactics Read More »

How to Survive in the Paid eCards Industry — A/B Tests, Pricing Models & Quality Content

Case Studies, Consumer Media and Publishing, News, Subscriber Acquisition, Subscriber Only / Subscription Insider

Katie’s Cards — a subscription ecard company — is the case that proves you can make money from exceptionally high quality content, even in a market flooded with free stuff. The company profits from a mixed business model, selling similar content to consumers through low cost subscriptions and to businesses through high-priced one-off sales. Marketing Manager Racheal Ellis spoke with us about the site’s A/B test results and Facebook integration. Plus, learn why you need to add new online tools — not just new content — to retain subscribers.

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Social Media for Subscription Sites: HR Policies and Protecting Paid Content

Business Media and Publishing, Business Operations, Consumer Media and Publishing, Data and IoT, Learning and Training, Memberships, News, On-Demand Webinars, Subscriber Acquisition, Subscriber Only / Subscription Insider

Social media is the ultimate Catch-22 – it can drive tons of traffic to your site, but it can also corrupt your paywall, threatening your bottom line. In this one-hour video, Social Media Maven Rachel Yeomans will help you:* Figure out which social media platforms serve you best* Protect your premium content* Develop HR policies that benefit your strategic goals and your employeesA must-view for anyone even considering using social media to promote their free and/or paid content!

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SafetySmart Grows New Subscriptions by 200% After Revamping Online Platform

Business Media and Publishing, Case Studies, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only / Subscription Insider

In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of Products and Content at parent company Bongarde, spoke with us about how moving to more interactive content services increased subscriptions by 200%, how low-priced items through sister sites have been an enormously productive source of lead generation, and how the company’s sophisticated in-house sales system incorporates user-generated information and telesales. Plus, check out the best use of a call-to-action button on a site tour we’ve ever seen.

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Using Direct Mail to Acquire New and Expired Online Subscribers

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Data and IoT, Learning and Training, News, Subscriber Acquisition, Subscriber Only / Subscription Insider

Direct Mail has been a favorite marketing tactic for print publications, and shouldn’t be ignored by online publishers. Postal mail can help you acquire new subscribers and get expired accounts to return, especially when you maintain a quality list. In this handy how-to article, we detail the best practices you need to employ to have a successful postal direct mail campaign to increase your online subscribers. Learn how to maximize your response rates and get creative ideas specific to marketing online subscriptions.

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FTC Cracks Down on ‘Up To’ Claims, Stating Most Customers Must Receive Maximum Benefit

News, Regulation and Compliance, Subscriber Acquisition, Subscriber Retention / Subscription Insider

The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase “up to” in claims about their products, many consumers are likely to believe that they will achieve the maximum “up to” results. The study describes how a group of consumers thought replacement home windows purporting to provide “up to 47%” savings in energy costs would provide that much for all or most buyers. The FTC has also been cracking down…

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How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site

Business Strategy, Case Studies, Memberships, News, Newsletters, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only / Subscription Insider

At any given moment, 50,000 subscribers are paying to access WritersMarket.com’s robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer, Senior Content Editor, spoke with us about how the site maintains its listings, succeeds with email marketing, and creates perceived value with limited-release compilations. Plus, get inspired by some great conversion tactics, including an unusual navigation bar and a well-designed site tour.

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Insight to drive subscription growth

Subscription Insider