Subscription Insider

Event Programming Basics: From Market Research to Speaker Management

Live, offline events are often a lucrative revenue stream for subscription and membership sites. Download and print this handy step-by-step guide to help your event programmer pick and manage the kinds of speakers that sell lots of tickets and ensure your reputation for quality content. After all, every event puts your ability to sell tickets for your next event on the line. This guide also has great tips on how you can create an agenda that keeps people energetic and excited, how to make sure your speakers deliver great presentations, and lots of tips on writing marketing copy that sells!

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Sell Your Blog or News Feed on Kindle:
Instructions & Examples from 3 Online Publishers

Even if your newsfeed or blog is free, you can sell subscriptions automatically via Amazon’s Kindle publisher program. All you need is an RSS feed and about 30 minutes for set-up. This is a great marketing and branding tactic for established publications with large audiences or niche sites with a large blog following. Read this HOW TO guide For details, revenue info, screenshots, and a behind-the-scenes look at three publishers’ Kindle subscription programs — including NYTimes.com.

Sell Your Blog or News Feed on Kindle:
Instructions & Examples from 3 Online Publishers
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HighBeam’s Conversion Optimization Tests Sell More Subscriptions to Consumers and Business Execs

Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study, Joe Miller, Vice President of Product, UX & Marketing, and Sarah Hough, Analytics Manager, reveal the company’s extensive testing of trial offers, conversion tactics, and pricing — including special pricing for students and how to word your annual rate to get more conversions!

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Best Practices for Subscription Site Trial Offers

Confused about how to set up a trial offer? Or unsure whether you’re “doing it right”? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!

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