Do you want to drive new traffic to your site, but concerned about corrupting your paywall? Check out how the Wall Street Journal got around that problem by giving prospects limited access.
WSJ.com Lets Subscribers Recommend Paywalled Articles for Free Read More »
With an exceptionally unique content offering that can’t be replicated in print, A Story Before Bed is changing the way parents and children connect online. CEO Hillel Cooperman spoke with us about the technology behind the site, its native iPad app, and how donating subscriptions has generated tremendous PR. Plus, learn how separate landing pages for gift subscriptions can help your conversions. Plenty of great creative samples, too!
A Story Before Bed Soars With Unique Presentation of Online Content Read More »
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a year in revenues. Learn how Founder Jordan McAuley tested his prices to generate more revenue with fewer sign-ups, as well as why he decided to go with a $1 trial instead of a free one. Plus, learn a new tip for testing your market’s receptivity to live events, and how you can make money from events without ever having to host one. This is a must-read, especially for other B2B sites that should be creating industry-specific databases of their own!
Contact Any Celebrity Generates $1M+ by Staying Nimble in a Changing Market Read More »
Education Week has had a thriving print magazine since 1981, and established an ad-supported online model in 1996. In 2005, the site transitioned to a hybrid revenue model, combining subscriptions, advertising, one-off sales, and offline events, helping them rake in $13M in revenues a year. Michele Givens and Stefanie Hemmingson spoke to Insider about how they managed all this. Keep reading for lots of great tips, including testing results and some unique strategies for group sales and meeting the never-ending demand for more online content.
Education Week Generates $13M With Strong Online and Offline Business Model Read More »
While there’s a clear niche for information on sports gambling, most PPC advertisers won’t open campaigns for them. Yet SportsBettingProfessor.com has been able to thrive, mainly through the use of affiliate marketing and low-ball pricing. Co-owner Mike Zenga spoke to us about how he pays his affiliates, the results of his pricing tests, his use of welcome videos and overlays, and why being different was more successful than copying other sites.
SportsBettingProfessor.com Wins With Affiliate Marketing and Low-Ball Pricing Read More »
Whether you like it or not, Pinterest is exploding, which means it can drive huge amounts of traffic to your site as well as corrupt your paywall. This how-to gives you three easy ways to protect your brand and premium content while using Pinterest to increase site traffic and search rankings. In addition, subscription and membership sites interested in marketing through Pinterest will learn what five steps they need to implement. Plus, learn what makes a great “pin,” with creative samples from B2C and B2B sites!
Drive Traffic With Pinterest While Protecting Your Premium Content Read More »
When providing data monitoring and concierge services online, it’s easy to stick to one niche market. But IdentityForce has been able to sell one million subscriptions to both B2C and B2B audiences, with 40 groups accounting for half of their subscribers. CEO Steve Bearak spoke to us about how the company generates and closes group sales, as well as how it optimized its conversion pages for trial offers. Plenty of actual data in this case study, including affiliate commission fees and conversion percentages when partnering with other sites. Also, great Web design tips to optimize your conversion pages!
IdentityForce Sells 1 Million Subscriptions across B2C and 4 Different B2B Niches Read More »
LinkedIn Today can drive you tons of traffic — for free. But it takes more than just adding a “share” icon to your site. Discover more about the algorithm that makes some stories shoot to the top of LinkedIn Today headline results, and learn 9 specific steps you should implement to optimize your content for LinkedIn Today and get your content the attention it deserves…
Getting Your Content on LinkedIn Today Read More »
Through data-driven marketing, Foreign Affairs is selling millions of dollars of subscriptions a year, the vast majority of which contain online content. Deputy Publisher & Director of Digital Strategy Lynda Hammes gave us an exclusive peek as to how a print journal founded in 1922 has successfully marketed online subscriptions. Includes useful tips on getting Facebook likes, optimizing PPC landing pages, and converting more free traffic into paying subscribers.
Top 10 Lessons From Foreign Affairs’ Highly Successful Online Subscription Marketing Read More »
Do you want to get more traffic — without much expense — from search and social media? Online PR combined with SEO can be powerful, especially for niche content sites. Greg Jarboe, co-founder of SEO-PR, will explain exactly how online PR can drive traffic that converts to your membership service.
Drive Site Traffic With ‘Cheap’ PR Tactics Read More »
Convert. Retain. Grow.
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