Author: Subscription Insider - Page 39

AgencyFinder Turns the B2B Industry Directory Model Into A Highly Profitable Subscription Business

Business Media and Publishing, Business Strategy, Case Studies, Data and IoT, Product Development, Subscriber Only / Subscription Insider

Matchmaking sites for consumers are a growing multi-billion dollar industry — but B2B trade directories have had a much harder time profiting online, particularly because they must compete with Google for ad budgets. But AgencyFinder, a matchmaking site for ad agencies and their would-be clients, has a clever, profitable business model that beats the odds. Find out the details in our exclusive Case Study.

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Tablet Editions for Current Subscribers – Sunset Magazine

Magazines, Product Development, Sample Library, Subscriber Only, Subscription Apps / Subscription Insider

More and more publishers are going cross-platform, making their content available online, on tablets, and on phones. Whether you want to introduce current subscribers to a new medium for accessing your content or upsell them on a different edition, Sunset Magazine’s announcement is the one to beat.

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Group Sales Pitch to Individual Subscriber – Dropbox

Revenue and Sales, Sample Library, Subscriber Only / Subscription Insider

When your data mining shows you have a number of individual users from the same company, it’s time to upsell the head honcho a group subscription. Check out how Dropbox does it.

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Marketing through Google Books:
Strategy, How-to Tips & What to Avoid

Best Practice and How To, Subscriber Only / Subscription Insider

Looking to repurpose your paywalled content and drive traffic to your site? White papers and PDF downloads can easily be uploaded to Google Books and then indexed on Google Search, which will also increase your SEO rankings. But you may want to opt to sell your PDFs through your own site than through the Google Books Storefront. Read on to find out how your subscription or paywall site can use the Google Books platform to your advantage.

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Strategy, How-to Tips & What to Avoid Read More »

Using Big Images and Bulleted Copy on a Homepage – TheLadders.com

Consumer Media and Publishing, Product Development, SaaS and Cloud Services, Sample Library, Subscriber Acquisition, Subscriber Only / Subscription Insider

TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a “people image” and brilliantly-bulleted benefit copy, probably converts better.

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Exclusive with Consumer Reports Online – 18 Effective Tactics for Subscription Marketers

Case Studies, Subscriber Only / Subscription Insider

While most print magazines have been struggling to find a way to stay viable, Consumer Reports has been able to grow its subscriptions to Consumer Reports Online (CRO) to account for almost half of its subscription revenues. Chief Marketing Officer Jamie Darnow and ConsumerReports.org Editor-in-Chief Rachel Hagar gave us an exclusive look at how they do it, sharing 18 lessons for publishers to learn from and imitate, from creative marketing campaigns to their use of account updater software to increase retention rates and revenues.

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Consumer Reports Customizes Landing Pages for Organic v. Paid Search Traffic

Consumer Media and Publishing, Sample Library, Subscriber Acquisition, Subscriber Only / Subscription Insider

The testing- and data-driven marketers at Consumer Reports are driving traffic from paid search to a different landing page than the one linked to organic search results. Take a look at how their landing pages could help you increase conversions.

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How to Get Tons of Media Attention for a Membership Site

Memberships, On-Demand Webinars, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing / Subscription Insider

In this lively 60-minute Webinar (including a Q&A), ClutterDiet.com founder and professional spokesperson Lore Marrero discusses the five levels of expert visibility, how to gain more visibility, how to really work the media, and what to know before you hire a PR agency. This is a great video for anyone looking for more publicity for a membership or subscription site of any kind.

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Gift Subscription Email Promotion — The Economist

Sample Library, Subscriber Acquisition, Subscriber Only / Subscription Insider

When it’s the season for gift-giving marketing campaigns, online subscription marketers may have an advantage over their print competitors — consumers have been trained over the years that a new print magazine subscription can take up to 6 weeks to get going. A virtual subscription may be tougher to wrap and put under a tree (although you could solve that by offering to send a printed card to recipients), but at least you can guarantee Christmas delivery!

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U.S. Sales Tax Primer for Membership and Subscription Sites

Best Practice and How To, FInance, Subscriber Only / Subscription Insider

Sales tax for U.S. subscription and paid content sites can be a nightmare. Our handy guide includes an info table by U.S. state, vendor recommendations, a case study on relevant New York sales taxes, and a must-read overview of how to figure out where you have a “business nexus” and how taxes can vary by city (not just state!)

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Insight to drive subscription growth

Subscription Insider