Looking to increase your revenues without increasing your marketing expenses? Watch this Webinar with Paul Lemberg to find out how cross-sales and upsales can do just that. You’ll get an understanding of when to make the offer as well as some real-world examples of products and services.
Cross-Sales & Upsales – How to Make More Money From Your Membership Site Read More »
In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal’s ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers.
RFID Journal Makes 7 Figures By Mixing Paid Subscriptions, Live Events and Advertising Read More »
Authors and thought-leaders are well-suited for creating niche communities around their area of interest. In this Case Study, learn how ShirleyMacLaine.com has maintained an active community interested in New Age topics for more than 12 years through paid memberships. Please note, this is not a celebrity fan site, but a membership community centered around a thought-leader and best-selling author’s ideas and interests.
ShirleyMacLaine.com Creates a Powerful Community Around a Celebrity Thought-Leader Read More »
SEO is not enough to get you onto Google News, a must-have marketing tactic for any news-worthy site. This How-to will help you determine if your content is suitable for Google News and if so, how to prepare your website, submit it for approval, and then rise in the rankings.
Getting Into Google News Read More »
Hot off the Web! The Guardian, the “stalwart of free content,” will start charging users of its iOS 5-only iPad app as of this Friday, Jan. 13.To be clear, The Guardian does have a subscription service — users of its iPhone app can access three free articles per day before being asked to subscribe monthly. But the iPad app will start charging existing users (now receiving content under a free promotion with Channel 4 in…
Guardian Starts Charging while NYT and People Bundle Subs with a Nook Read More »
We recently spotted this inventive sweepstakes offer by Local Media Insider. Not only can you enter to win a free iPad by signing up for a free trial, you can also refer a friend, and if that friend wins, so do you!It’s a nice way to get B2B referrals and opt-ins for your list. The problem may be in retention. Sweepstakes hounds, like extreme coupon clippers, will be willing to sign up for a free…
Getting Opt-ins With an iPad Sweepstakes Read More »
Online video subscription sites seem to be taking off. Netflix just launched in the UK and Ireland, starting a price war with Amazon’s Lovefilm service. However, the significant costs of globalization have caused the company to put the brakes on any other international ventures, especially considering their recent decline in customer satisfaction domestically. On the other side of the world, Indian telecom giant Reliance recently announced its plans to launch an on-demand movie service at www.Bigflixplus.com,…
Video Subscriptions Go Global While Warner Brothers Delays DVD Releases Read More »
Plenty of publishers make money by syndicating content to third-party media. But, Tax Rite, Inc. is one of the very few we know of who syndicate coaching services. Co-owner Jeremy Boston reveals in our exclusive case study how the company’s TaxHotline.net personal advisory service now reaches more than one million consumers…99.99% sold through syndication deals with organizations ranging from financial institutions and unions to churches.Includes tips on how to use a/b tests to close big sales, and a link to one of the best subscription sales videos we’ve ever seen.
How TaxHotline.net Uses B2B Marketing & Sales to Sell a B2C Coaching & Advisory Service Read More »
The IT-related publishing niche is one of the most intensely competitive B2B niches online. Discover how independent publisher Gantthead.com profits by focusing solely on a micro-niche, “lonely project managers.” Founder and owner David Garrett reveals how he mixes paid memberships and advertising revenue models, and his lessons learned from price testing individual and group subscriptions. Through discussion boards and an active community, Gantthead.com has grown from a fledgling dotcom-era darling to the go-to site for project management questions and answers and 530,000 members.
How Gantthead Sells Memberships in the
(Incredibly) Competitive IT Info Niche Read More »
Want more visitors to accept your membership or subscription offer? Check out the lessons learned from our site critiques – all 16 lessons are applicable to your site. Plus, we’ve included “heatmaps” of the eight, real-life B2B and consumer subscription sites. It’s fascinating to see what design elements catch attention … and which don’t.
16 Lessons from Paywall Critiques to Help You Convert Visitors Read More »
Convert. Retain. Grow.
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