Author: Subscription Insider - Page 41

Launch Awards to Boost Traffic,
Revenues and Retention for Your Site

Awards can be a powerful tool to drive traffic, revenue, and member retention. But it takes planning and foresight. In this quick how-to report, Subscription Site Insider walks you through setting strategy, soliciting entries, the judging process, and promoting winners, as well as selling sponsorships. Includes 15 hands-on tips from a publisher who’s launched many successful awards programs.

Launch Awards to Boost Traffic,
Revenues and Retention for Your Site Read More »

How BoomerTennis.net Monetizes Advisory Boards and
Partners with Corporate Brands to Underwrite Memberships

Business Strategy, Case Studies, Subscriber Acquisition, Subscriber Only / Subscription Insider

Bigger and older sites could take a few lessons from new niche site BoomerTennis.net in bringing key influencers into active advisory board roles and partnering with big brand names to sponsor memberships. We spoke to BoomerTennis.net co-founder Robert Milligan for this Exclusive Case Study.

How BoomerTennis.net Monetizes Advisory Boards and
Partners with Corporate Brands to Underwrite Memberships Read More »

Stick to Text-only Emails for Subscription Confirmation Receipts

Subscriber Only, Technology / Subscription Insider

The first email you send to new subscribers after they join your digital subscription service typically generates much higher open rates and clickthrough rates than your typical broadcast messages. For that reason, a receipt email is a good vehicle for sharing a little more information than the standard account details, beyond just username & password. Providing a few links to speed users to some of your site’s most valuable content — or reiterating the benefits-oriented language…

Stick to Text-only Emails for Subscription Confirmation Receipts Read More »

70% of iPad Apps Charge a Fee, With an Average Price of $5.36

FInance, Subscriber Only, Subscription Apps / Subscription Insider

Only 30% of iPad apps are free, according to new research from the app store research firm Distimo. The average price for the 70% of apps that do charge a fee also has risen 23.5% in the past year – from $4.34 to $5.36.The team at PadGadget attributes the price increase to the fact that iPad app developers are moving away from the in-app purchase Model. Only 6% of apps offered in-app purchases in March…

70% of iPad Apps Charge a Fee, With an Average Price of $5.36 Read More »

Credit Card Data May Have Been Stolen in PlayStation Network Hack

Subscriber Only / Subscription Insider

Ugh. Another big security breach that could have repercussions for membership and paywall sites. Sony said yesterday that its PlayStation Network had been hacked, exposing 70 million users’ personal information, such as name, address, email address and birth date. The company also said that hackers “may” have gotten the credit card numbers subscribers used for the Playstation acounts — but they can’t be sure. If card data *has* been exposed, there could be large-scale account cancellations…

Credit Card Data May Have Been Stolen in PlayStation Network Hack Read More »

Case Study Lesson: Beer Business Daily’s Success in Paid Email Newsletter Publishing

Business Services, Subscriber Only / Subscription Insider

This week’s exclusive Case Study at our sister site Subscription Site Indier goes behind-the-scenes at Beer Business Daily, a paid email newsletter that’s bought by a whopping 70% execs in its niche market. Here’s our #1 lesson learned: Founder Harry Schuhmacher grows profits by launching paid sister newsletters which he markets to his current customer and prospect base. For example, he launched a very successful paid newsletter just for the craft beer industry. Key: He picked the…

Case Study Lesson: Beer Business Daily’s Success in Paid Email Newsletter Publishing Read More »

How a Nanny Matching Membership Site Beats Increased Competition With A/B Tests, Price Changes & Better Search Marketing

Case Studies, Subscriber Acquisition, Subscriber Only / Subscription Insider

See how a membership site that matches families with nannies has thrived for a decade, even as more competitors came on the scene. In our exclusive Case Study, Steve Lampert, Founder & President of eNannySource, reveals how he’s beat competitors, tested price changes, added more revenue streams to his mix, and improved SEO and PPC campaigns. Also, if you’re considering outsourcing any of your content creation, review the lessons Lampert’s learned first!

How a Nanny Matching Membership Site Beats Increased Competition With A/B Tests, Price Changes & Better Search Marketing Read More »

Renewal Copy via Postal Mail – Kiplinger

Consumer Media and Publishing, Sample Library, Subscriber Acquisition, Subscriber Only / Subscription Insider

Postal Mail can be a great way to get subscribers to renew their online subscriptions. But don’t waste their time — check out this ultra-brief note that gets right to the point.

Renewal Copy via Postal Mail – Kiplinger Read More »

Behind the Metrics: Gauging the Impact of Hulu’s Paywall

FInance, Subscriber Only / Subscription Insider

Online video site Hulu has been losing viewers since implementing its subscription model in June 2010. Hulu had about 27.5 million unique viewers in March 2011, according to ComScore – a 31% drop in unique viewers from March 2010. Sounds bad, right — more evidence that adding a paywall is a site killer? Except that one metric, whether it’s unique visits, pageviews, or video views, doesn’t tell the whole story. In fact, Hulu’s revenues were up 90%…

Behind the Metrics: Gauging the Impact of Hulu’s Paywall Read More »

How Christianity Today Targets Specific Church Roles Through a Network of 8 Paid Content Sites

Case Studies, Subscriber Acquisition, Subscriber Only / Subscription Insider

Christianity Today launched its first subscription site in 1999. Today, the nonprofit publisher operates eight paid content sites that account for roughly 40% of the organization’s total revenues. Insider spoke with Cory Whitehead, Director of Brand and Digital Marketing, to learn how they identify opportunities for new subscription sites, and why they also offer pay-per-download content in addition to subscriptions for all their sites. In this Case Study you will also learn:- Why they spend about 50% of their marketing budget on PPC search ads- How a simple change to a site’s Facebook page generated 5% of monthly revenue in January- How they’re generating 20% of free trial signups through an overlay screen for first-time visitors

How Christianity Today Targets Specific Church Roles Through a Network of 8 Paid Content Sites Read More »

Insight to drive subscription growth

Subscription Insider