Author: Subscription Insider - Page 42

Case Study Lesson: Promoting Digital Subscriptions via Facebook Pages

For this week’s Subscription Site Insider Case Study, we spoke with Cory Whitehead, Director of Brand and Digital Marketing for Christianity Today. The 55-year-old nonprofit publisher launched its first paywall site in 1999, and now operates eight paid content sites that generate 40% of total company revenues. Whitehead described how they create sites to target niche roles within the church, and how they’re balancing subscription sales, paid downloads, and advertising. One of the biggest lessons learned was…

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The Unintended Effect of The New York Times’ Paywall Button Copy

Subscriber Acquisition, Subscriber Only / Subscription Insider

Every time I discuss paywall optimization rules with publishers and subscription sites, I emphasize the big impact that a few little words in your call-to-action button can have. You want an eye-catching button and an active, benefit oriented phrase to get subscribers to clickthrough — “Start your trial now,” or “Get Instant Access,” and the like. What you don’t want is people thinking of themselves getting some bad news from their doctor. Yet that’s how Josh…

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The Daily Needs to Fix its Paywall Offer Screen: Two Suggestions

Subscriber Acquisition, Subscriber Only / Subscription Insider

The viability of The Daily, Rupert Murdoch’s high-profile iPad magazine, was the subject of debate this week when Nieman Lab released a report suggesting the app is struggling to attract and retain readers.While there may be plenty of other reasons for the decline, we noticed one way The Daily could boost its subscriber base: Improving their paywall offer screen.Although the marketers at The Daily haven’t done an awful job with the page, it’s not remotely…

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Down-and-Dirty Paid Newsletter/Membership Site Launch: 6 Days from Concept to Creation

Case Studies, Subscriber Acquisition, Subscriber Only / Subscription Insider

See how a business coach launched a premium blogging-tips email newsletter and membership website in just six days and for less than $1,000. Insider’s exclusive interview with Need a Topic founder Justin Lukasavige reveals how he was able to go from concept to live service so quickly.In this Case Study you’ll discover practical advice for:- Creating email newsletters with actionable information that subscribers will pay for- Ideas for low-cost and no-cost marketing tactics, such as blogger outreach and working LinkedIn connections- Six technology platforms that enabled a quick launch — including an all-important plugin to help an email database communicate with a membership platform and a payment processor

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Case Study Lessons: How to Get Bloggers to Promote Your Subscription Launch

Industry Announcements, Subscriber Only / Subscription Insider

One Friday afternoon, business coach Justin Lukasavige had an idea for a paid newsletter that offers practical tips and sample topics for bloggers. Six days later, he had a site and email system finished to begin registering paid subscribers for the newsletter, called Need a Topic. This week’s exclusive Subscription Site Insider Case Study reveals the secrets of that rapid launch, with practical advice that could help any subscription site test a similar low-overhead project. Along…

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Why the Epsilon Email Breach Might Hurt Online Subscription and Membership Sites

Subscriber Only / Subscription Insider

Last week the email marketing company Epsilon announced it had suffered a security breach that exposed an as-yet unknown number of personal email addresses to hackers. While Epislon and many of its affected clients – including Capital One, US Bank, LL Bean Visa Card, Citi, and JP Morgan Chase – were quick to reassure customers that the hackers gained no other sensitive information such as credit card numbers, this breach could still have big repercussions…

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Popular Science Sells 10,000 iPad App Subscriptions

Subscriber Only, Subscription Apps / Subscription Insider

Popular Science recently sold the 10,000th subscription for its iPad application, which launched six weeks ago.Those subscribers are paying $14.99 a year’s worth of monthly editions– $2 more than a $12.99 print subscription. Popular Science also sold 2,500 individual copies of the March edition of the iPad app at $4.99 each, according to a report in Ad Age. Other publishers have hesitated to offer iPad subscriptions because of concerns about Apple’s terms, which include taking a…

Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device

Case Studies, Subscriber Only, Technology / Subscription Insider

Mark Edmiston, former CEO of Newsweek and founder of M&A firm The Jordan, Edmiston Group, describes his new mobile publishing venture. See why the company chose browser-based technology, not apps, to deliver content, and why they’ve set aside 35% of subscription revenues to pay content contributors. Also includes a Facebook sweepstakes campaign that generated up to 1,000 free-trials a day

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Case Study Lesson: Browser-Based Mobile Publications – An Alternative to Subscription Apps

Subscriber Only, Subscription Apps / Subscription Insider

Apps aren’t the only game in town when it comes to mobile publishing. And if the prospect of developing unique apps for multiple platforms seems too daunting, you might consider creating browser-based mobile publications instead.That’s one of the big takeaways from this week’s Subscription Site Insider Case Study on Nomad Editions, the new mobile publishing venture launched by media industry veteran Mark Edmiston. Nomad has created five subscription-based weekly magazines designed to be viewed on any…

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PCI Council De-Lists Mobile Payment Applications While it Formulates Standards

Subscriber Only, Subscription Apps / Subscription Insider

In March, the PCI Security Standards Council de-listed several mobile payment applications that had previously been approved as PCI compliant. The move comes as the PCI Council works to develop security standards for mobile payment applications, which could take several months and leave subscription sites that want to accept mobile payments exposed to compliance risks. VeriFone is one of the mobile payment apps recently de-listed, according to a report by StorefrontBacktalk. It’s unclear how many other…

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Insight to drive subscription growth

Subscription Insider

Case Study Lesson: Promoting Digital Subscriptions via Facebook Pages

The Unintended Effect of The New York Times’ Paywall Button Copy

The Daily Needs to Fix its Paywall Offer Screen: Two Suggestions

Down-and-Dirty Paid Newsletter/Membership Site Launch: 6 Days from Concept to Creation

Case Study Lessons: How to Get Bloggers to Promote Your Subscription Launch

Why the Epsilon Email Breach Might Hurt Online Subscription and Membership Sites

Popular Science Sells 10,000 iPad App Subscriptions

Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device

Case Study Lesson: Browser-Based Mobile Publications – An Alternative to Subscription Apps

PCI Council De-Lists Mobile Payment Applications While it Formulates Standards

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