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Glenn Beck’s Post-Fox Career: Subscription Site Mogul?

Entertainment and Streaming, Industry Announcements, Subscriber Only /

Fox News Channel talk-show host Glenn Beck is developing subscription-based online TV programs that could be the precursor to a full-fledged premium video site or cable channel planned for after his contract with Fox expires at the end of 2011. Beck’s production company has been staffing up and expanding its roster of web TV shows offered as part of the Insider Extreme membership plan on Beck’s website. The site also simulcasts Beck’s three-hour radio show and…

Glenn Beck’s Post-Fox Career: Subscription Site Mogul? Read More »

Case Study Lesson: Finding Internal “Champions” for Site License Sales

Business Services, Subscriber Only /

If you’re selling site licenses for your online subscriptions, your best marketing person probably isn’t on your team – it’s someone within the organizations you’re targeting.That’s one of the big lessons from this week’s exclusive Subscription Site Insider Case Study on BuildingGreen.com, which offers a suite of subscription products for architects and designers in the sustainable building industry. BuildingGreen President Nadav Malin told us that site licenses account for 30% of the company’s subscription revenues, with…

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How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work

Case Studies, Subscriber Only /

Insider’s exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a “champion” within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues

How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work Read More »

Case Study Lesson: Low-Risk Growth Through Content Licensing

Business Services, Subscriber Only /

For this week’s Subscription Site Insider Case Study we interviewed David Foster, CEO of Business Valuation Resources, for a in-depth look at how the company has tripled revenues by diversifying its product mix and target audiences. One of the secrets of BVR’s growth strategy: Licensing other people’s content. Foster explained that licensed content now accounts for 35% of annual revenues. Although he was initially wary of content licensing, he’s come to see the practice as a low-cost, low-risk way to…

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B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing

Case Studies, Subscriber Only /

David Foster, CEO of Business Valuation Resources, tells Insider how he’s tripled revenues by diversifying the site’s target audiences and content mix. See how they use content licensing and widespread repurposing of their own resources to create more than 250 products with a range of subscription plans or one-time usage fees. Plus, he explains why one-off content purchases, like an ebook, have become the primary source of new customers who are converted through direct marketing and a sales team to a subscription plan

B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing Read More »

Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site

Case Studies, Subscriber Acquisition, Subscriber Only /

See how a book-rental subscription site billing itself as the “Netflix for books” overcame catalog, inventory and shipping challenges by targeting a specific niche of the book-reading public. Plus, see how their media- and blogger-relations strategy is driving subscription growth, and how they use gift subscriptions for social buying promotions on services like Groupon.

Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site Read More »

Case Study Lesson: Profiting With Gift Subscription Offers & Groupon Campaigns Year Round

Subscriber Acquisition, Subscriber Only /

We recently interviewed BookSwim co-founder George Burke for Subscription Site Insider’s newest Case Study on how his team developed a profitable book-renting subscription site.Word-of-mouth and savvy media relations drive most of the site’s new subscriptions, but the team also found a strong market for gift subscriptions and have developed several ways to market them on the site itself and in outbound campaigns. The key lesson is that online subscriptions and membership sites make great gifts — and you can…

Case Study Lesson: Profiting With Gift Subscription Offers & Groupon Campaigns Year Round Read More »

Case Study Lesson: How to launch a Separately Branded Version of Your Subscription Service for a Different Target Market

Industry Announcements, Subscriber Only /

If your subscription content is perfect for two very different target markets, it’s better to create separate brands for each rather than trying to create one service that meets both group’s needs. That’s one of the big takeaways from this week’s Subscription Site Insider Case Study, which offers a behind-the-scenes look at how the stock-photo site Fotolia launched an entirely new subscription-based service called PhotoXpress aimed at a different target audience. PhotoXpress was created initially as a…

Case Study Lesson: How to launch a Separately Branded Version of Your Subscription Service for a Different Target Market Read More »

How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience

Case Studies, Subscriber Only /

See how the stock-photo subscription site Fotolia, which is aimed a design professionals and corporate users, launched a whole new subscription brand to target a new audience of small businesses and nonprofits. Business Development Manager Leo Tran tells Insider how they simplified pricing and licensing for small business, and how they’re upselling large prospects to the parent-site’s branded service

How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience Read More »

How Golf Odyssey’s Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines

Case Studies, Subscriber Only /

Publisher David Baum shares the secrets of success in Golf Odyssey’s 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks.

How Golf Odyssey’s Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines Read More »

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