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Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet
Learn how to structure internal teams, balance product roadmaps, and differentiate enterprise vs. consumer offerings—without alienating existing B2C subscribers.
B2B customers expect different pricing, onboarding, and support than consumers. Understand the key components of a scalable, profitable enterprise subscription model and where B2C businesses
How NYT’s Subscription Strategy Offers Key Learnings for Subscription Businesses
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
What every B2C subscription executive needs to know about enterprise sales, pricing, and operations before expanding into B2B
How leading B2C subscription businesses are unlocking enterprise revenue without abandoning their consumer base
Unlock your growth potential with actionable insights into customer data management, shipping, packaging, marketing, and revenue diversification.
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.
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Join pricing expert Mark Stiving, Ph.D. on April 17 at 1 PM ET
The must-attend event for senior execs driving subscription innovation, optimization, and growth.
