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The Four Basic Secrets to Leveraging Your Numbers will outline a few fundamental secrets to building a reporting infrastructure that you can really leverage. There
Increasing conversions and subscription sales requires a watchful eye toward performance metrics. Yet those seeking to improve their site often wonder where to start. In
Every second, on average, over 6,000 tweets are posted to Twitter. That’s more than 360,000 tweets per minute, 500 million tweets per day, and about
Over the past few years there has been an explosion in not only the number of analytical tools, but the power of each of them.
Lengthy, keyword-rich URLs might work well to drive organic search traffic to your subscription site and associated blog, but they’re absolutely terrible for email and
Twitter Cards are a more visually-friendly way to present multi-media tweets via an API paid content sites can install on their own websites. Now the
Chase has decided to change 16 million MasterCard debit and credit cards to Visa, which in turn requires new credit numbers for each card. That
Social media is a great way to augment your acquisition marketing, and Twitter is an especially good platform for subscription sites targeting specific audiences. In
Perhaps you’ve been told you should be “testing” to discover how to optimize your site for conversions and subscription sales. But do you have enough
Creative Briefs result in lots of efficiencies when executing on a multi-channel marketing campaign. In this brief How-To, we review the essential components of a
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