Case Studies

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Since abandoning its daily print newspaper in 2009 for a free website with a premium weekly print magazine, The Christian Science Monitor has seen circulation
Online education systems have to offer more than quick-tips. See how subscription-based online cooking school Rouxbe uses trained chefs and film-industry professionals to create top-notch
Discover how a B2B Web startup can outmaneuver entrenched, decades-old print competitors. Olivier Travers, CEO of Defense Industry Daily, tells Insider how a strategy of
For eight years, Dream of Italy has convinced subscribers to pay for their newsletter despite the sea of free alternatives for online travel tips. Insider
Discover how FamilyLink.com piggybacked on Facebook’s popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with
Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers’ jobs easier.
Tim Bourquin, Co-Founder of TraderInterviews.com, tells Insider how his team turns interviews with “real” traders — not gurus or theorists – into subscription profits. It’s
Founded in 2004, it’s taken less than 6 years for IMVU, a 3D avatar chat game and virtual world, to become profitable with a $40
Since launching its web-based business in 1998, BLR-Business & Legal Resources has come a long way in converting visitors into subscribers online. Starting with basic
Since its launch in March 2009, Ann Farrell’s executive coaching membership site has made money for her, indeed, but she mainly uses it to nurture

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