Case Studies
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TV Sports Markets (TVSM) started a newsletter business in 1997, and has been able to thrive while transitioning to a digital-only (PDF) edition in 2008.
Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off. The
Streaming video professional development is all the rage, and Vet Visuals International has been able to capitalize on it on a global level, earning million-dollar
While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP
Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how
In November of 2012, the Toronto Star launched Star Dispatches, a subscription eBook service. Sandy MacLeod, VP of Consumer Marketing, spoke with us about how
Group subscriptions for B2B data is not a new thing, and Datamyne is a great example of this, having offered them since 1992 (albeit with
With a novel concept in a competitive niche, Fast Fitness to Go shows how a subscription site can generate reliable revenue early on compared to
Directories and databases can be one of the most lucrative online subscription businesses, especially for B2B information. In this Case Study, John Gabbert, CEO &
How does a membership organization survive in the era of social media, when the community aspects of association are so easy to replicate for free?
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