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Want to create a paywall, sell thousands a year in online subscriptions, and keep both advertisers and readers happy? Well, read on. The Day’s Director
In addition to classic best practices in marketing, Eagle Publishing’s financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice
Katie’s Cards — a subscription ecard company — is the case that proves you can make money from exceptionally high quality content, even in a
In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of
At any given moment, 50,000 subscribers are paying to access WritersMarket.com’s robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer,
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study,
With an exceptionally unique content offering that can’t be replicated in print, A Story Before Bed is changing the way parents and children connect online.
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a
Education Week has had a thriving print magazine since 1981, and established an ad-supported online model in 1996. In 2005, the site transitioned to a
While there’s a clear niche for information on sports gambling, most PPC advertisers won’t open campaigns for them. Yet SportsBettingProfessor.com has been able to thrive,
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