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We’ve featured the strength of Dropbox emails before, and their renewal reminder is just as strong because of it’s pithy copy and easy-to-skim text…
In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber
Account Updater is the easiest way to keep your subscriber’s credit cards up to date. But if you don’t have that, then the second-best tactic
Savvy subscription marketers aren’t afraid to wake “sleeper” accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how Zapier
Many legacy publications are faced with the Herculean task of converting print subscribers into digital ones. The email blast below, sent by Foreign Affairs, is
We love the idea of getting digital readers when they’re young, and even encouraging parents and adults to give a digital magazine as a gift
We love lists! And your subscribers do, too! They’re easy to read and let new subscribers peruse their options. That’s why we like this example
At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell campaign
Before LinkedIn went public, it admitted it needed to do a better job of engaging subscribers. Here’s their initial remedy to that problem (and not
We love this onboarding email for one big reason — it’s ultra-personal. That’s conveyed not only by the From name of a real live person,
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