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Now here’s a great example of how a legacy publication should announce and sell a digital edition. Writer’s Digest didn’t offer it for free, but
We like this announcement from the New Yorker about its new digital edition because not only does it have great benefit copy, but also a
If you’re worried about unsubscribes after sending an email blast on behalf of a third party, then take a look at the copy at the
See how Ancestry.com conveys vital user information while also promoting its services and a free trial.
Getting a high bounce rate in your subscription funnel? Why not try a save email like this one from Golf Odyssey.
Farmers Only serves a unique market — farmers looking to date other farmers. So it’s natural a lot of potential subscribers would have a lot
While text-only emails can be effective enough for welcome emails and onboarding campaigns, some sites may want something a bit more visually appealing–but without spending
If you find your subscriptions going up around certain holidays, like Christmas or Mother’s Day, you may want to try an email series leading up
When your data mining shows you have a number of individual users from the same company, it’s time to upsell the head honcho a group
More and more publishers are going cross-platform, making their content available online, on tablets, and on phones. Whether you want to introduce current subscribers to
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