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The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are
As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple
Millennial consumers may be a media brands most valuable customer. For print magazines evolving to digital, this demographic is most likely to use the digital
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription
Every subscriber has a retention point that is the moment in time when they become subscribers for life. When a group reaches this retention point,
A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and
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