Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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Elevate your subscriber retention with SMS messaging. This on-demand workshop will help you learn the art of utilizing SMS messaging with AI to dramatically grow
In a groundbreaking move, Apple announced the pilot of “Contingent Pricing,” enabling developers to offer discounted subscription prices to customers who are already subscribed to
Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy,
MarketingSherpa has a very timely article on supporting and working with colleagues and vendors in wartime Israel, plus tips for marketers, the NFL’s contentment with
Kroger launches Tempo, a heat-and-eat meal subscription service to complete Home Chef, a meal kit subscription service.
Monumental Sports Network launches a D2C subscription, Warner Bros. Discovery CFO justifies price increase, and one third-party Reddit app requires a subscription.
UFC releases 3 original series, TikTok and Meta look at ad-free subscriptions, and Amazon Fresh lowers the threshold for free delivery.
Subscription Insider puts the industry spotlight on product announcements, strategic partnerships and game-changing M&As.
Amazon is calling it quits on live audio service Amp, just 18 months after its launch. The live audio service never gained the popularity Amazon
Spotify sweetens the pot for its premium subscribers with access to 150,000 audiobooks at no extra charge.
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